Forever 21 Launches Another New Concept in Canada

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Los Angeles-based fast fashion retailer Forever 21 has launched its newest concept store in Canada this month, Called Forever 21 Under $15. Two locations opened last week — a 4,100 square foot store at the Dixie Outlet Mall in Mississauga, Ontario, as well as a store at Brentwood Town Centre in Burnaby, BC. 

As per its name, the new store carries fashions priced at or under $15, as well as clearance items carried over from existing Forever 21 locations, including men’s, women’s, kid’s apparel and accessories. 

Jeff Berkowitz of Aurora Realty Consultants represents Forever 21 in Canada, and coordinated the deal with the landlords. He’s also working with Forever 21 and its other new concept, F21 Red, on their Canadian expansion plans. F21 Red opened its first Canadian stores in the fall of 2014 in Ontario, subsequently expanding into British Columbia and Quebec. 

Founded in Los Angeles in 1984, Forever 21’s first location measured only 900 square feet. It has grown substantially with sales in excess of US$4.4 billion (US), employing over 30,000. Forever 21 has over 500 U.S. stores and operates 44 Canadian locations coast-to-coast. Its first Canadian store opened at West Edmonton Mall in 2002. 

*Photos via Forever 21.

Article Author

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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