School of Retailing Accepting New Consulting Projects

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The University of Alberta School of Retailing Consulting Group is now accepting consulting projects for the spring of 2017. The School’s highly motivated students have been involved in various projects, ranging from brick-and-mortar evaluations to e-commerce overhauls.

Past clients include Fountain Tire, London Drugs, 20 Vic Management Inc., and City of Edmonton. All have been very positive about the School’s cost-effective consulting initiative, which is now the longest running and largest of its kind in Canada. 

Consultants are up for various challenges, including (and not limited to) feasibility studies, commercial needs assessments, digital strategy, e-commerce analysis, penetrating strategy and gap analysis, market research and Google trend reports. 

The School of Retailing Consulting Group (SOR|CG) is an entity within the School of Retailing at the University of Alberta’s School of Business. Managing Partners Dr. Kyle Murray and Emily Salsbury-Deveaux launched the group in October 2014, with a goal to provide cost-effective consulting for the industry, while also providing Bachelor of Commerce students with applicable paid experience. Emily Salsbury-Deveaux, who has been consulting for over 17 years, manages the group through recruitment to training to project completion.

Recently featured in Retail Council of Canada‘s publication, Canadian Retailer, SOR|CG is now the longest running and largest of its kind in Canada. It employs 22 Bachelor of Commerce student staff and in its short span of 2.5 years, has completed over 35 projects.

Experienced consultants manage the group, with services being offered at a fraction of the cost of larger firms. Partners of the School of Retailing pay $50/hour for a team of 4-6 student consultants, while non-partners pay $60/hour for a team of 4-6 student consultants. Students also take part in a mentorship program with mentors from around the world who are currently working in the industry.

For more information, visit: or email Emily Salsbury-Deveaux at:



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