Ride Cycle Club Launches Canadian Expansion

Date:

Share post:

Vancouver-based spin studio Ride Cycle Club has just opened its second location in Toronto, and more are expected to follow, according to one of its founders. The concept was founded by Ashley Ander, Moe Samieian Jr., and JJ Wilson — Mr. Wilson is the son of Lululemon founder Chip Wilson. 

Ride Cycle Club provides participants with a full-body workout in a candlelit space featuring loud, pumping music. The nightclub-like vibe motivates participants, according to co-founder Ashley Ander. A single session costs $26 in Vancouver and $28 in Toronto, and Ride Cycle Club also offers package deals and unlimited deals, which are currently transferable between the Vancouver and Toronto studios. Prices include showers, use of towels and clip-shoes. 

Ride Cycle Club locations also feature retail spaces — currently, Ride branded Lululemon product is available, and Ride Cycle Club will soon be expanding into its own clothing line that will be cycle-specific. Product will include tights, sports bras, shorts, sweatshirts, and other technical gear specifically branded for Ride Cycle Club. 

Image: Ride Cycle Club

Ride Cycle Club’s first location opened in October of 2014 in Vancouver’s Yaletown. A second studio has just opened at 98 Ossington Avenue in Toronto, a short walk north of trendy Queen Street West. CBRE was involved in brokering the deal with landlord Hullmark for the 3,500 square foot space, and Toronto-based BUILD IT coordinated its construction from start to completion. “They took the right steps to ensure that it opened on time,” said Ms. Ander, noting that BUILD IT handled much of the project from start to finish. “I would recommend them”, she said. 

Simon Shahin, President and CEO of BUILD IT, explained some of the challenges involved in building out the Toronto space. Boasting a powerful sound system, soundproofing was mandatory in order to ensure that Ride Cycle won’t disturb its neighbours, which include Lululemon’s first men’s store next door, as well as a theatre upstairs. Mr. Shahin explained how BUILD IT coordinated hiring a designer, architect and engineer, in order to work with the complicated space. A demising wall and subsequent soundproofing was built by BUILD IT, and the project ended up hitting a potential road block — the City of Toronto turned down an application for Ride Cycle’s main entrance to be in an alleyway so instead, the landlord worked with parties to create an Ossington Street-facing doorway for Ride Cycle. What’s resulted is an elongated hallway lit by candlelight that creates almost a ‘ride runway’ into the main reception and spin area, accessed from the street. 

Mr. Shahin explained the complexities of working around existing architecture and heritage buildings, noting that some buildings might not conform. In the case of Ride Cycle’s Ossington premises, BUILD IT had to bring the building to code by building fire walls around staircases, installing new sprinkler and HVAC systems, not to mention coordinating plumbing and fixtures for Ride Cycle’s high-end change rooms, which are something of a post-workout retreat. “If you want a great location, you’re limited to what’s available,” said Mr. Shahin — and the hip Ossington area is perfect for Ride Cycle Club. 

Image: Ride Cycle Club
Image: Ride Cycle Club

More Canadian Ride Cycle Club locations are expected to follow the Ossington Avenue location, according to co-founder Ms. Ander, and the company is seeking space in major Canadian cities. The company’s third location will open this summer in North Vancouver, in the Lonsdale Quay area. 

Ms. Ander said that Ride Cycle could eventually operate somewhere between 12 and 15 Ride Cycle Club locations in this country, though that number could change depending on circumstances. A U.S. expansion could happen as well, she said, and if it did, Seattle could be its first targeted market — which makes sense, given its proximity to Vancouver. 

Image: Ride Cycle Club
Image: Ride Cycle Club
Image: Ride Cycle Club
Image: Ride Cycle Club

*Photos in this article are of the new Toronto Ride Cycle club, and were supplied by BUILD IT. 

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

1 COMMENT

  1. Pay no attention to Johnny Zakharia. He’s a well-known lunatic who terrorizes Vancouver fitness facilities. Any place is unsafe if he’s there.

    He’s even got a police file. Ride Cycle is awesome.

Comments are closed.

More From The Author

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

Subscribe

* indicates required

Related articles

Spanish Luxury Brand Loewe Enters Canada with 1st Standalone Store at Toronto’s Yorkdale Shopping Centre [Photos] 

The brand entered Canada through Nordstrom several years ago, and is now expanding in a big way with its first flagship storefront carrying Loewe’s entire product assortment. 

Upscale Vancouver-Based Sushi Restaurant Chain ‘Hello Nori’ Unveils Ambitious Global Expansion Plans [Interview]

The company has plans on expanding throughout Canada and into global markets with its popular hand-rolled sushi in elevated dining spaces.

Peavey Mart Spearheads Retail Revamp of Stores Across Canada while Launching Media Network 2nd Phase [Interview]

The Canadian farm and ranch retailer is focusing on updating stores across the country this year, while expanding its first-in-Canada retail media platform which includes digital radio and ads.

Innovative Direct-to-Consumer Furniture Startup CouchHaus Opens 1st Physical Retail Space in Vancouver [Interview]

The husband-wife team's modular furniture became so popular online that they are opening their own physical store, allowing customers to see the product-in person.

Canadians Look to Make Major Purchases in 2024 Despite Economic Uncertainty: Survey

Economic uncertainty isn't stopping Canadians from planning major purchases in 2024 according to a study, potentially giving retail a boost depending on the demographic.

Canada’s Agri-Food Sector Lacks Vision as Consumers Struggle with Grocery Prices [Op-Ed]

Canada's lack of cohesive vision and strategy for its agri-food sector, despite significant budget allocations, is stark contrast to the decisive approach evident in U.S. agricultural policy says Sylvain Charlebois.

Flexible Work Company ‘LAUFT’ Discusses Expansion Plans and New Government Collaboration [Interview]

Founder Graham Wong discusses the Canadian company's plans for new locations, enhanced spaces for events and content creation, and a future in places such as airports and hotels.

Ice Bath Spa Concept ‘Othership’ Opens 2nd Toronto Location with Expansion Plans for Major Markets in Canada and NYC [Interview]

The company's co-founder discusses the concept that began in his back yard in 2019, which is now a big business with a new Yorkville location and plans for Manhattan and other urban centres.

Anatomy of a Leader: Peter Mammas, President and CEO, Foodtastic

The man behind the food empire got started in Montreal where he wanted to be a pilot, then an architect. He eventually worked his way up in the world of foodservice, where he found his passion.

Nostalgia vs Reality: Exclusive Poll Shows Canadians Warm to Zellers’ Return but Hesitate to Shop One Year After Relaunch

Zellers relaunched a year ago as shop-in-stores at Hudson's Bay, and a poll done for Retail Insider shows that Canadians' think the current offerings fall short.

Cracking the Newcomer Code: Study Urges Canadian Retailers to Adapt for Inclusivity as Immigrants Reshape Retail Trends [Feature]

Making newcomers feel at home could mean increased sales for retailers. Ian Large of Leger says retailers should collaborate with communities as Canada's population changes.

Italian-Themed QSR Chain Fazoli’s Announces Major Expansion into Canada with 25 Locations Planned [Interview]

The chain could open even more locations according to its development officer, who discusses Fazoli's success being rooted in quality ingredients and speedy service.