Sweet Jesus Ice Cream Launches Massive Expansion


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Hand-crafted ice cream brand Sweet Jesus, which recently opened in Vaughan Mills near Toronto, has huge plans for expansion across the country and around the world.

“The initial consumer response has been tremendous, which validates our strategy of developing franchise units in super-regional enclosed malls in Canada. Positioning the brand in malls takes advantage of built-in traffic with an impulse purchase item, as well as smooths out the sales fluctuation of a seasonality product,” says Jeff Young, chief development officer of Monarchs & Misfits, the parent company of Sweet Jesus.

“Our development strategy is to target super-regional enclosed shopping centres and very selective high street storefront locations. Over the next 12 to 18 months, we’ll probably open another 20-25 units.”

Sweet Jesus opened its first location in downtown Toronto in 2015 at the back of the La Carnita restaurant and since its inception has quickly become one of the hottest franchises in the industry. To date, it has been awarded franchises throughout Canada, in the United States, Dubai, India and Bangladesh.

Sweet Jesus features hand-crafted, chef inspired, pimped out soft serve ice cream, with flavours such as Cookies Cookies Cookies & Cream, Bangin Brownie, Rocky Road Rage, Lemon Coconut Cream Pie, Birthday Cake, Hella Nutella, Sweet Baby Jesus, and Red Rapture. It also has “pimped out pints” for takeaway and “mind blowing” milk shakes such as Red Velvet Cake Batter, Peanut Butter Pretzel & Nutella, Triple Chocolate.

The brand also serves an assortment of hot and cold beverages including S’more’s Hot Chocolate, Cake Batter Hot Chocolate and Salted Dark Hot Chocolate as well as bottled Holy water and cold brew.

“I think it’s successful for a number of reasons. The branding is absolutely on point. Everything from the name, the design package, the colour,” says Young. “The product itself is sensational in terms of product quality and flavour. And most importantly it really resonates with the Millennials who are not only social media savvy but real foodies. We have now garnered more than 109,000 loyal Instagram followers. It’s probably the most Instagramed food in all of Canada.

“This recent store opening reinforces our position as the market leader in the specialty frozen dessert segment. As one of Canada’s fastest growing franchise brands, we have many new locations under development.”

Internationally, it’s expanding into the USA and will be opening in Mall of America and Baltimore Airport. It is also finalizing deals in Florida and Hawaii. Overseas, it will be opening soon in Dubai, India and Bangladesh under the trade name Sweet Salvation.

“All of our products are artisanal in the sense they’re fresh, made-to-order, hand-made toppings, using ingredients and recipes, created and curated by our executive chef,” says Young.

There are currently seven open locations: Ottawa’s Byward Market; Niagara Falls; 106 John Street, Toronto; Vaughan Mills; 780 Queen Street, Toronto; 130 Eglington, Toronto; and Scarborough Town Centre. Two other locations at the CNE and in Port Carling are not open right now.

Young says locations under development over the next 12 to 18 months in the Greater Toronto Area include: The Annex at 416 Bloor Street in Toronto; CF Toronto Eaton Centre; CF Sherway GardensSquare One; Upper Canada Mall; CF Markville mall; Yonge Sheppard Centre; Woodbine Centre; 499 Danforth Avenue, Toronto. Deals have also been in done in the West Edmonton Mall and Southgate Centre in Edmonton.

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.


  1. This is so wonderful! I love Sweet Jesus, and I’m glad it’s expanding. Incredible how quickly it has taken off.

    Love, Titanya

    • It’s surprising we haven’t received more, similar comments on this post — it seemed to have gotten a lot of attention from a few groups that expressed dissatisfaction with elements of the company’s marketing. We’ll be doing an update to this article, as the company is expanding rapidly.

  2. There are so many things offensive to Christianity. First the Name, Sweet Jesus, the T in sweet is inverted which refers to satan not Jesus. Second, the first s in Jesus’ name is a lightning bolt, not an s which signifies destruction not love. Third their cups contain the Scythe a symbol of the Grim Reaper and death. Last but not least they are using our Lord Jesus’ name to make money which, to me at least, relates to the references in the Bible of the Moneychangers in the Temple.

    • Woman, you’re insane. Why do you feel compelled to publish a comment on a Canadian news site? Do you not have anything better to do with your time? You’re probably the same trailer trash that voted Trump in.

  3. It is both fascinating and tragic that some people need to feed their own delusional beliefs on mythology at the expense of others. Why these same people can’t separate reality from religion is just baffling to me. Religion hasn’t co-opted the use of the term Sweet or Jesus, so grow up and realize that the delusion you feed yourself with every second of the day tastes nothing like ice cream – it’s actually closer to ebola or cancer, since it’s stupidly contagious and often fatal. I’d rather have Ice Cream made by people passionate about making Ice Cream than religion served-up by people who think their god is better than everyone else’s.


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