Retail Bricks and Mortar Breakfast Forum, November 21 at Downtown Toronto Google Headquarters

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On Tuesday, November 21, Retail Council of Canada is hosting its Bricks and Mortar Forum. It’s part of the Leaders in Retail Breakfast Series, and it’s the only session all year that’s open to all retail, media, and industry partners. 

The morning kicks off with a breakfast and networking, followed by three sessions. The first session discusses Canadian shopping centres, referencing the soon-to-be-released 2017 Retail Council of Canada Canadian Shopping Centre Study. The conversation will revolve around what Canada’s top malls are doing to remain relevant, and Kevin Graff, President of Graff Retail, will host the panel. Panelists will include a handful of retailers and landlords, and Retail Insider’s Craig Patterson will also be speaking about the study’s results. 

The second discussion will revolved around how retailers can leverage their digital influence for bricks & mortar purchases. Google Canada will be joined by Reitmans Canada Ltd. to review an example of how cutting edge location based technologies are enabling retailers to measure the impact of online investments to store traffic and sales, and how retailers can make digital spending decisions to increase store traffic. 

The third session, titled “Why Now? Bricks & Mortar Expansion in the Retail ‘Apocalypse’” will discuss the fact that physical retail is still very much alive and well, with a discussion with innovative retailers that are opening new stores across Canada, and why they have confidence in bricks & mortar retail.

There’s room to sponsor both events, even together — the Retail Council of Canada Shopping Centre Study is used as a tool for many in the industry, and the Forum will be well attended. For sponsorship information, contact Mary Markou at:

To attend the Bricks & Mortar Forum, REGISTER HERE



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