Kix Mobile to Enter Canada with Aggressive Expansion

Date:

Share post:

Florida-based Kix Mobile has launched an aggressive expansion into the Canadian market starting with the Greater Toronto Area.

The company buys, sells, trades mobile devices, provides replacement Xchange-Repair™, sells accessories and offers prepaid phone plans.

John Goodish, vice-president of Mississauga-based Franchise 360, which is spearheading the expansion into the Canadian market, said Kix Mobile plans to open 20 new stores in the GTA in the near future.

It also has plans to expand up to about 300 locations throughout Canada. He said there’s no time frame on that expansion.

Image: Kix Mobile

The company’s appeal is that if someone breaks or damages their cellphone Kix Mobile will be able to sell them a refurbished phone with a warranty at a much lower cost than repairing a damaged phone and within a few minutes of purchase.

“What we do is exchange SIM cards, transfer over data and away you go,” said Goodish.

He said the company plans to open its first location in the Toronto area in June.

“We’re actively dealing with the real estate proponent of it now. Securing leases. We expect to have at least one unit open, hopefully more than one, in June of this year,” said Goodish.

“We think we can have 20 locations in the GTA in probably 12 to 18 months.”

Image: Kix Mobile

Goodish said Kix Mobile locations would be in shopping malls, in strip plazas and a store within a larger store. Stores could be in set store units in a larger shopping mall or as a kiosk.

“It’s massively convenient for the consumer and it’s cost effective. It’s much more efficient,” said Goodish of why consumers are attracted to the company.

“Ninety per cent of adults in urban centres have cellphones. If our cellphone goes down, we’ve all got a problem right. I actually say there goes my brain. You can’t be without them in this day and age. This is just a unique opportunity to keep consumers on the go and keep them in touch.”

Goodish said Franchise 360 has been researching new concepts to bring to its local market and realized that Kix Mobile was something the Canadian market was missing.

In a news release Paul Wolbert, CEO of Kix Mobile, said: “Canada is a wide-open market opportunity for Kix Mobile and we are extremely excited to be expanding our brand there. This is the first step of our goal in developing approximately 300 stores or more throughout the country. John and his team have a wealth of franchising knowledge and we are confident of the team’s ability to grow the brand throughout the GTA and beyond.”

Kix Mobile was founded in 2016.

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From The Author

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

Subscribe

* indicates required

Related articles

Consumer Loyalty Trends in Canada: The Crucial Role of Personalization in a Changing Economy [Video Interview]

A critical statistic reveals that 33% of consumers abandon brands that lack personalization, emphasizing the growing importance of tailoring experiences and offers to meet individual customer expectations in today's competitive market.

Ralph Lauren Expands in Canada with 1st Full-Price Luxury Store at Toronto’s Yorkdale Shopping Centre [Photos]

The US-based brand has opened a concept store featuring a mix of luxury and Polo products, and is expected to open more in Canada after launching an e-commerce site next month. 

Bayshore Shopping Centre in Ottawa Dominating Market and Adding Tenants Amid Sales Growth [Interview]

The landlord completed 77 leasing transactions totalling over 431,000 square feet in the past year, with more retailers and a redevelopment in the works.

Elevating Canadian Retail: How JLL’s Expertise Reshapes Property Management [Interviews]

Landlords are increasingly turning to JLL for pioneering property management solutions that prioritize both enhanced customer experiences and sustainability.

Mandy’s to Open Gourmet Salad Restaurant in Toronto’s Yorkville as Chain Expands [Exclusive Interview/Renderings]

The popular Montreal-based foodservice concept is growing its presence in Toronto with multiple locations, including one behind a soon-to-open Saint Laurent flagship store.

Gen Z’s Digital Upbringing Meets a Passion for Tangible Retail and Authentic Brands [Interview]

A new report on Gen Z, born between 1997 and 2012, provides insight into consumer behaviours as well as a look into the upcoming Generation Alpha.

Interview with Giant Tiger’s New CEO Gino DiGioacchino on the Future of the Iconic Canadian Retailer [Interview]

DiGioacchino speaks to Retail Insider after being appointed as the new President and CEO of Giant Tiger, and discusses the future of the business and importance of maintaining strong connections with local communities.

Purdys Chocolatier Expands Footprint with Pop-Up Stores [Interview]

The strategy involves providing customers with a taste of Purdys' renowned chocolates in areas where the brand hasn't had a presence before.

Colliers Report Emphasizes the Retail Advantage of Bridging the Digital-Physical Divide [Interview]

A recent report by Colliers Real Estate Management Services reveals that retailers who effectively blend their online and physical store operations are 35% more likely to achieve profitability, with the study emphasizes the importance of omnichannel strategies, convenience, property maintenance, and retailer-driven ESG initiatives.

Preview of ICSC@CANADA Conference 2023: Retail, Technology, and Networking Opportunities in Toronto [Interview]

Craig and Kyle Tomlin, Director of Events in Canada for ICSC, discuss the highly anticipated ICSC@CANADA 2023 conference, set to take place from October 2nd to 4th at the Metro Toronto Convention Centre North Hall in downtown Toronto.

Canadian Grocers Take a Page from Carrefour’s Playbook to Tackle ‘Shrinkflation [Op-Ed]

French supermarket chain Carrefour has labeled products impacted by reduced size, and similar measures may be adopted in Canada to enhance transparency in food pricing, says Sylvain Charlebois.

Jeweller Mejuri Debuts Personalized App and Innovative Membership Program; Plans Expansion with 5 New Stores [Co-Founder Interview]

The popular brand's personalized mobile app and membership program aim to enhance customer engagement and personalization, as Mejuri enters major markets with stores.