StyleDemocracy to Host Massive Puma Warehouse Sale Event

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By Retail Insider

Toronto-based StyleDemocracy, which is known as one of the country’s leading outsourced warehouse sale businesses, is hosting one of its well-known warehouse events next month where it will sell discounted merchandise from athletic brand Puma. Thousands of items from the popular brand will be made available to the public at the International Centre in Mississauga from October 3 to October 7.

StyleDemocracy, which was founded in the year 1999 as Canada’s first warehouse sale business, conducts many of its events at Mississauga’s International Centre. The Puma sale, which is in its 15th year with StyleDemocracy, is expected to draw crowds of over 30,000 people during the five-day event.

Oliver Berg.jpgOliver Berg.jpg

Such massive crowds are made possible through StyleDemocracy’s expansive email database, social media following and website traffic, as well as the company’s expertise in event marketing and event management. The highly respected company is headed up by President and Founder, Michael Berg, his son and Vice President, Oliver Berg.

“It’s been a really great opportunity to have worked with the Puma Brand for so many years,” Oliver Berg explained. ”The Puma Warehouse Sale is a brand in and of itself and it keeps getting bigger and better each year, as the brand has seen a real resurgence over the last few years”. Every year we’re always coming up with new ways to engage and interact with our customers and executing new marketing initiatives to attract new customers to this event!”

Puma is a satisfied client and has been working with StyleDemocracy almost from its inception. “Having worked with StyleDemocracy for 15 years – they have been a great solution for moving distressed & aged inventory while always keeping the Puma Brands best interest in mind, we have enjoyed the partnership & professionalism throughout our years working together,” said Puma Canada’s Vice President of Sales + Marketing, Mark Maguire.

StyleDemocracy’s warehouse sales, pop-up events and sample sales are held with a goal of 1) liquidating excess inventory, and 2) exposing StyleDemocracy’s clients to its massive community of shoppers (which is now estimated to be more than 250,000 across Canada).


Puma SD.jpgPuma SD.jpg


StyleDemocracy has worked with some of the world’s leading brands on hosting warehouse sales, ranging from fashion brands such as Frank & Oak to luxury brand Hermes. In the spring of 2018, thousands lined up to get ahold of discounted Hermes merchandise — something that the luxury brand rarely makes available, and a major score for the credibility of StyleDemocracy as an industry leader.

For those who are interested in attending the Puma event at the International Centre in Mississauga from October 3 to October 7, you can get an extra 10% off on the opening day of the sale if you subscribe to StyleDemocracy’s email list.

And for retailers and other businesses that are interested in working with StyleDemocracy, you may contact: Oliver Berg,


Article Author

Craig Patterson
Located in Toronto, Craig is the Editor-in-Chief of Retail Insider and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Director of Applied Research at the University of Alberta School of Retailing in Edmonton, and consultant to the Retail Council of Canada. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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