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RCC Marketing Conference, April 18 in Toronto 

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By Retail Insider

Retail Council of Canada’s Retail Marketing Conference takes place on April 18, 2019 at the Delta Hotels at 75 Lower Simcoe Street in downtown Toronto. The full-day event will feature speakers as well as networking opportunities. [Register Here]

Some of Canada’s strongest retailer marketers will share information on what is working for them. Marketing professionals speaking at this year’s conference are from companies such as: Ikea Canada, Spud.ca, Holt Renfrew, Golf Town, Canadian Tire, Ace Canada, Adobe Canada, Knix, ReShift Media, Sobeys Inc., AIR MILES Rewards Program, and Sticky Branding. [See Full Agenda Here]


Delta hotels at 75 Lower Simcoe Street in downtown Toronto. Photo: Delta HotelDelta hotels at 75 Lower Simcoe Street in downtown Toronto. Photo: Delta Hotel

Delta hotels at 75 Lower Simcoe Street in downtown Toronto. Photo: Delta Hotel

Topics of discussion at the conference will include the following: 

  • Brand leadership through purpose and storytelling 

  • How chatbots, voice search, wearables and other digital trends will impact your business 

  • Seamless commerce: new rules for every marketing channel 

  • Leveraging niche consumer interests to create more coveted in-store experiences 

  • Choosing the most critical tech stack to propel your brand’s impact 

  • Personalizing marketing in a new age of data vigilance 

  • Harnessing the influencer impact 

  • Loyalty’s newest luster: why consumers keep coming back 

  • Swimming in data – how to combine multiple information inputs to drive insights and measure actions 

The world of marketing is changing, which presents some unique challenges. While marketing inspiration and new tools are everywhere, it’s difficult to determine what is most effective in today’s aggressive and forever-evolving retail landscape. Along with the discussion will be opportunities to meet with various professionals to network during and after the event. 

The price for Retail Council of Canada members is $299. For more information and to register, click here

*Partner content. To work with Retail Insider, email: craig@retail-insider.com

Article Author

Craig Patterson
Located in Toronto, Craig is the Editor-in-Chief of Retail Insider and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Director of Applied Research at the University of Alberta School of Retailing in Edmonton, and consultant to the Retail Council of Canada. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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