The Latest Scoop to Open New Pop-up Store at Guildford Town Centre

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VANCOUVER, BC, AUGUST 17, 2020 — Canadian based lifestyle concept store The Latest Scoop will open their doors to a new pop-up location in Guildford Town Centre on September 1, 2020, with a grand-opening event on September 5, 2020.

Founded in Vancouver in 2004 as a series of pop-up shops, The Latest Scoop quickly evolved into six permanent locations across Vancouver and Toronto. Customers can expect a truly unique retail experience featuring a curated selection of products across multiple categories, displayed via stunning merchandising designed to spark a sense of wonder and discovery.

“Reengaging with our roots by opening a pop-up concept store in Guildford has been an easy decision,” said owner Deb Nichol. “We receive continuous emails for us to expand into neighbourhoods outside of the downtown area, and over the years, many clients who have grown up with our brand have moved to the surrounding cities. This is our first step in reconnecting with them in tandem with our recent e-commerce launch.”

While opening a new retail store during these uncertain times may seem cause for concern, Adrien Nichol, Chief Operational Officer, offered a contrasting perspective. “While the COVID-19 pandemic has certainly posed its challenges, it has also provided opportunities for innovative and adaptable retailers. Because we’re a lifestyle store, we have a unique mix of products ranging from fashion and accessories to home decor and gifts, and this product mix attracts a wide demographic of customers, more so than if we carried only apparel. Pop-ups also provide the opportunity for us to try out new neighbourhoods and to test new products and ideas without having a long-term commitment. That being said, we’d be happy to convert to a permanent location should we be well received!”

A media launch party, with COVID-19 protocols in place, will be held on August 30, 2020. For media inquiries contact Lisa Lethbridge at 604 355 8057 or lisa@thelatestscoop.ca. For store hours and location, please visit https://www.guildfordtowncentre.com/en/stores/womens-fashion/latest-scoop/.

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