Mad Radish Foodservice Concept Expanding with Partners

Date:

Share post:

At a time when most restaurants are scaling back or closing their doors, the unique Mad Radish concept is going against the trend and expanding its business.

The brainchild of David Segal, who is also founder of DAVIDs TEA, has launched two new brands for its offerings at the gourmet fast-food chain – Luisa’s Burritos & Bowls and Revival Pizza.

MAD RADISH INNOVATING IN THE FACE OF COVID-19

As a response to COVID-19’s impact on the restaurant industry, Segal saw an opportunity to establish a new kind of convenience in the gourmet fast-food category by offering three unique menus under one roof (and on one app).

And he’s created a hybrid of a ghost kitchen with its working function capacity and a customer-facing restaurant.

REVIVAL PIZZA. PHOTO: MAD RADISH

Mad Radish was founded in 2017.

“Mad Radish started out being all about food that’s good for you but also makes you feel good and tastes good. It stemmed out of the idea that I lived in the U.S. and found that there’s so many options available for eating on the go and when I moved back to Canada there just seemed to be such a void in the market. I like to eat healthy but I also don’t want rabbit food. I want food that’s filling and has tons of flavour and that’s what Mad Radish was about,” said Segal.

“That’s how we started but we’ve since evolved the concept completely. Mad Radish is all about gourmet fast food now and it’s a family of gourmet fast foods. And we’ve since introduced two new brands into our stores. One is Luisa’s Burritos & Bowls and the other is Revival Pizza.

“Luisa’s is an authentic South American ingredients. Revival is Neapolitan style pizza with a modern twist. And all three brands share this philosophy of gourmet fast foods. The idea basically is food that’s made quickly but doesn’t compromise on flavour or on quality. It’s very simple ingredients at the highest quality. It’s food that’s made to order but built to travel.”

LUISA’S BURRITOS & BOWLS MEAL OPTIONS. PHOTO: MAD RADISH

There are six Mad Radish locations of which two are closed right now due to the COVID-19 pandemic. Three locations are in Ottawa and three in Toronto. One in downtown Ottawa and one in downtown Toronto are temporarily closed. A seventh store in Ottawa will be opening in January.

The first location for the concept was in downtown Ottawa.

“Right now we’re just really focused on nailing the model. I don’t know how many stores we’re good for. But we think there’s a lot of communities and there’s a void in the market around this higher quality fast food which is what we’re about and we’re trying to tackle that with three amazing brands that are run out of one space and they’re both available for instore purchase, contactless pickup on our Mad Radish app and we’ll be adding delivery to our app as well and then also on the third parties like Uber Eats.”

COVID FORCED BRICK & MORTAR RETAILERS TO RETHINK BUSINESS MODELS

Segal said when the pandemic hit it really caused everyone in the brick and mortar businesses to rethink their business model.

“We look at the future of restaurants or retail in the food world and it is multi-channel. It’s customers being able to get what they want, how they want it. We’re prepared for anything whether that’s instore purchases, contactless pickup and delivery,” said Segal. “What’s Mad Radish fundamentally about? We landed on the food philosophy. We think that’s really our differentiating factor. This idea of gourmet fast foods.

“And we said to ourselves how can we extend our value proposition to serve our customers more often in the kinds of foods they like to eat. And that’s where we landed on introducing a new burrito brand in Luisa’s and introducing a new pizza brand in Revival. They all share that common food ethos. We think it’s a market position that no one has. We see us much stronger with the three together, particularly with the shift in more delivery. This hopefully allows us to become a bigger part of our customers’ weekly meals and in turn generate more volume out of the spaces to be able to handle the shift towards delivery and do it really, really well. That’s been our focus. Takeout and delivery. We’ll still have seating in our restaurants but we’re dedicating more of our space to kitchen, to prep areas, to customer flow, to be able to handle takeout and delivery in a first-class way.”

Segal said the pandemic has taught people that many services now come to the consumers who are more comfortable dealing in a digital environment.

“The other thing we’ve learned is we kind of crave human contact sometimes and it’s part of being human to want to be around each other and face to face, and smile to each other, and be with people live. That’s going to have its place potentially in the future of restaurants. So we’ve developed a hybrid model between a ghost kitchen and a restaurant. We’re kind of trying to take the best elements of both with yes we’re going to operate with multiple brands, yes we’re going to have more space dedicated towards preparing food for delivery and takeout, and facilitating that effectively, but we’re not going to get rid of our seating entirely. We’re still going to be visible and accessible for customers that want to come in person.”

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From The Author

Retail in Vancouver ‘Recalibrates’ with Increasing Downtown Vacancy Rates and Suburban Growth [Colliers Study]

A report by Colliers shows that a slower return to the office is impacting the city's downtown while suburban retail vacancies see a downturn, though the return of tourists and cruise ships is a positive for the core.

Aussie Eyewear Retailer Oscar Wylee Continues Aggressive Canadian Expansion with 1st BC Store [Interview]

The brand says it will grow its store count quickly over the next while as it enters new markets with its value-focused optical concept.

(Video Interview) Lisa Hutcheson from J.C. Williams Group Discusses Top Global Retail Trends

Craig and Lisa discuss the new Ebeltoft Retail Innovations Book which is in its 18th year of production. Four Canadian retailers were among the top innovators.

Canadian Consumers Seeking Value and Reassessing Spending as Dynamics Shift: Salesforce Study

A new report provides valuable information based on a poll of consumers about what they are seeking and expect from retailers following the pandemic.

French Fashion Brand ba&sh to Expand into Vancouver with a 1st-in-North-America Concept Store

The brand will soon have four stores in Canada as it grows its operations after entering the country during the pandemic.

Foot Locker Canada Launches Indigenous-Owned Streetwear Brand in Stores [Interview]

Foot Locker’s Home Grown platform showcases local up and coming designers, connecting communities with brands that are the future of streetwear. 

Hudson’s Bay to Shut Historic Standalone Store in Banff Alberta

The smallest department store in the chain caters to tourists and locals in the town and has been an important retailer in Banff for over 80 years.

Canadian Retail Apparel Market Seeing Rebound in 2023 with Positive Fundamentals: Trendex Report

The think tank is predicting good things for the industry while also predicting that Sport Chek will struggle as competition grows.

Anatolia Turkish Foods Looks to Expand from Calgary Base into New Markets [Interview]

The Calgary-based retailer and wholesaler has embarked on an expansion strategy into new markets, including ethnic food stores and dining options.

John Crombie Shares 6 Canadian Retail Trends to Watch for in 2023 [Interview]

Crombie, who's predictions usually come true, spoke at the ICSC Whistler Conference recently and discussed how retail in Canada is shifting as consumer habits change.

Video Interview: What Matters To Today’s Consumer in Canada

An expert talks about how consumers are looking for discounts and value, their concerns about their finances, how they are making fewer impulse buys and how they expect big companies to do good in society.

Major Condo Tower Rezoning Application Threatens a Block’s Worth of Toronto Restaurants

Developers say that they're responding to shifting urban trends, though only two small commercial spaces are proposed where a block of businesses currently operate.

Hudson’s Bay to Shut Londonderry Mall Store in Edmonton

The retailer will close one of its oldest locations in Alberta this summer as the retailer strategizes the future of its physical stores.

Toronto Six Professional Women’s Hockey Team Retail Presence Looks to Multi-channel Growth with On-Ice Success [Interview]

The President of women's professional hockey team the Toronto Six says that fans of teams are helping create a new revenue source.

Best Retailers for Customer Experience in Canada Ranked in Leger Study [Interview]

Thousands of Canadians were polled to determine which retailers came out on top, with some surprising findings.

Deciem Rebrands Many Stores as ‘The Ordinary’ as Company Shifts Focus and Retail Strategy [CEO Interview]

The popular beauty brand is refocusing some of its stores as 'The Ordinary' as Deciem grows its wholesale business with Sephora, and is also looking to launch new brands through its incubator engine.

Retailers Shifting Loyalty Programs to In-House as Businesses Drop Air Miles and Others [Interview]

An industry expert says that companies such as Starbucks have found success in its own loyalty programs, and consumer confusion with third-party programs is leading more retailers to develop their own.

‘Repair and Run’ Bike Maintenance Retail Concept Expanding to more Locations in Canada after Successful 1st Launch [Interview]

The bike repair business, founded by some of the people behind the launch and success of Mobile Klinik, is seeing success after opening its first store in 2021.

Earls to Launch New Restaurant Concept as Chain Expands Locations [Interview]

The Canadian chain is expanding its operations as consumers embrace in-person dining following the pandemic.

Canadians Should be Checking Receipts at the Grocery Store as Errors are Common [Op-Ed]

Sylvain Charlebois says that Canadians may not realize that the prices on the shelves and what's scanned might be different, and that there's sometimes an opportunity for compensation if there's been an error.

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

RECENT articles

Retail in Vancouver ‘Recalibrates’ with Increasing Downtown Vacancy Rates and Suburban Growth [Colliers Study]

A report by Colliers shows that a slower return to the office is impacting the city's downtown while suburban retail vacancies see a downturn, though the return of tourists and cruise ships is a positive for the core.

Aussie Eyewear Retailer Oscar Wylee Continues Aggressive Canadian Expansion with 1st BC Store [Interview]

The brand says it will grow its store count quickly over the next while as it enters new markets with its value-focused optical concept.

(Video Interview) Lisa Hutcheson from J.C. Williams Group Discusses Top Global Retail Trends

Craig and Lisa discuss the new Ebeltoft Retail Innovations Book which is in its 18th year of production. Four Canadian retailers were among the top innovators.

Canadian Consumers Seeking Value and Reassessing Spending as Dynamics Shift: Salesforce Study

A new report provides valuable information based on a poll of consumers about what they are seeking and expect from retailers following the pandemic.

French Fashion Brand ba&sh to Expand into Vancouver with a 1st-in-North-America Concept Store

The brand will soon have four stores in Canada as it grows its operations after entering the country during the pandemic.

Foot Locker Canada Launches Indigenous-Owned Streetwear Brand in Stores [Interview]

Foot Locker’s Home Grown platform showcases local up and coming designers, connecting communities with brands that are the future of streetwear. 

Hudson’s Bay to Shut Historic Standalone Store in Banff Alberta

The smallest department store in the chain caters to tourists and locals in the town and has been an important retailer in Banff for over 80 years.

Canadian Retail Apparel Market Seeing Rebound in 2023 with Positive Fundamentals: Trendex Report

The think tank is predicting good things for the industry while also predicting that Sport Chek will struggle as competition grows.

Anatolia Turkish Foods Looks to Expand from Calgary Base into New Markets [Interview]

The Calgary-based retailer and wholesaler has embarked on an expansion strategy into new markets, including ethnic food stores and dining options.

John Crombie Shares 6 Canadian Retail Trends to Watch for in 2023 [Interview]

Crombie, who's predictions usually come true, spoke at the ICSC Whistler Conference recently and discussed how retail in Canada is shifting as consumer habits change.

Video Interview: What Matters To Today’s Consumer in Canada

An expert talks about how consumers are looking for discounts and value, their concerns about their finances, how they are making fewer impulse buys and how they expect big companies to do good in society.

Major Condo Tower Rezoning Application Threatens a Block’s Worth of Toronto Restaurants

Developers say that they're responding to shifting urban trends, though only two small commercial spaces are proposed where a block of businesses currently operate.

Hudson’s Bay to Shut Londonderry Mall Store in Edmonton

The retailer will close one of its oldest locations in Alberta this summer as the retailer strategizes the future of its physical stores.

Toronto Six Professional Women’s Hockey Team Retail Presence Looks to Multi-channel Growth with On-Ice Success [Interview]

The President of women's professional hockey team the Toronto Six says that fans of teams are helping create a new revenue source.

Best Retailers for Customer Experience in Canada Ranked in Leger Study [Interview]

Thousands of Canadians were polled to determine which retailers came out on top, with some surprising findings.

Deciem Rebrands Many Stores as ‘The Ordinary’ as Company Shifts Focus and Retail Strategy [CEO Interview]

The popular beauty brand is refocusing some of its stores as 'The Ordinary' as Deciem grows its wholesale business with Sephora, and is also looking to launch new brands through its incubator engine.

Retailers Shifting Loyalty Programs to In-House as Businesses Drop Air Miles and Others [Interview]

An industry expert says that companies such as Starbucks have found success in its own loyalty programs, and consumer confusion with third-party programs is leading more retailers to develop their own.

‘Repair and Run’ Bike Maintenance Retail Concept Expanding to more Locations in Canada after Successful 1st Launch [Interview]

The bike repair business, founded by some of the people behind the launch and success of Mobile Klinik, is seeing success after opening its first store in 2021.

Earls to Launch New Restaurant Concept as Chain Expands Locations [Interview]

The Canadian chain is expanding its operations as consumers embrace in-person dining following the pandemic.

Canadians Should be Checking Receipts at the Grocery Store as Errors are Common [Op-Ed]

Sylvain Charlebois says that Canadians may not realize that the prices on the shelves and what's scanned might be different, and that there's sometimes an opportunity for compensation if there's been an error.