As vaccination rates increase in Canada and globally, shopping trends in 2021 are poised for yet another shift from last year’s surge in eCommerce transactions. The path to purchase is increasing complex as retail searches grew at a rate 3X higher than the same time last year, according to Google.
Retail Council of Canada is helping retailers of all sizes navigate their strategy for 2021. Insights on consumer shopping behaviours for the holiday season will be presented by Luc Dumont, Vice-President, CPG at Leger. Leger shares the most important findings of the annual Holiday Shopping survey of over 2,500 Canadians coast-to-coast.
Retailers are also increasingly aware of the value of understanding their local communities and the cultural nuances. John Stevenson of CulturaliQ will share strategic insights covering multicultural consumers and their shopping patterns. John will also speak about the changing face of Canada, cultural holidays and trends, and how to connect the dots from a 360 DEI perspective.
Navigating the holidays wouldn’t be complete without talking about your digital strategy and leveraging the knowledge of Google. Jamie Garatsougias, head of Direct-to-Consumer and eCommerce Retail at Google joins us to share the critical insights to bolster your strategy.
Whether you are finalizing your holiday strategy or figuring out where to go, Retail Council of Canada’s Holiday Shopping Forum will help you gain the critical insights you need to stand out and build meaningful connections with your customers. Retail Holiday Shopping Forum will be hosted October 5, 2021, fully virtual from 1:00 – 4:00 pm ET. View the agenda or purchase tickets today
