Square Launches Square Marketing in Canada: Interview

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Square, the global software, payments and hardware solution for businesses of all types and sizes, has launched Square Marketing in Canada, now available for businesses just in time for the holiday season.

Cole Baldwin, a Small Business Expert with the company, said Square Marketing is the latest product addition to its ecosystem.

“We’re here to support business owners by providing powerful marketing tools for all Canadian businesses allowing them to really re-engage with their old customers and also to connect and build relationships with the new customers,” said Baldwin.

Image: Square

“And obviously that’s never been more important than it is right now. Square Marketing specifically allows businesses to create, send, track, email marketing campaigns, promotions and discounts as well as coupons all from the one singular Square dashboard.”

The company said some key features of Square Marketing include:

  • Drive buyer engagement & ROI: Square Marketing – along with Square’s other customer capability tools like Loyalty, Gift Cards and Directory – enable businesses to grow their customer base, drive repeat visits, and increase buyer spend;
  • Plan ahead, automate, and send: Businesses can schedule or immediately send emails to customers by leveraging Square Marketing’s automation capabilities, saving them time and effort; and
  • Measure campaign results: Real-time tracking is available in the Square Marketing Dashboard around active campaigns, open and click through rates, as well as attributable sales for both in person and online purchases.
Image: Square

Square Marketing is now available for free to all current and new Square Canada sellers until the end of November.

“We’re approaching the holiday season and businesses now are finally able to stay open fully and leverage this sales opportunity,” said Baldwin.

“What makes Square Marketing unique is the way it interacts with all of our other platforms. I’ve spoken with a number of merchants. In the past they were using three, four or five, six different software platforms . . . These business owners are already extremely busy but they’re spending hours of their precious time weekly trying to connect data systems and connect softwares that aren’t built for them. Square Marketing fits really well with our ecosystem of products here.”

In the past year, business owners in Canada have experienced tough times with never-ending surprises and lockdowns. With the holiday season upon people, the whole point of Square Marketing is to provide everything possible to help ensure a strong and successful sales cycle for the Canadian businesses it partners with.

Image: Square

Baldwin said the new initiative is designed for all types and sizes of businesses.

“After a challenging year and a half, we’re finally seeing a return to a new normal as we navigate new ways of doing business,” said Karisa Marra, Business Expert at Square Canada. “With the busy holiday shopping season upon us, now is the perfect time for businesses to plan their sales strategy and reconnect with customers in meaningful ways. Square Marketing has been a life-saver for many sellers throughout the pandemic and we’re excited to bring it to businesses in Canada to help them engage with the right customers at the right time.”

Square was founded in 2009 and entered the Canadian marketplace in 2012. The company says it has “hundreds of thousands of businesses” in Canada using its products.

Image: Whisky Run Golf Club
Luke Nieuwland

Luke Nieuwland, co-owner and manager of Whisky Run Golf Club in Port Colborne, Ontario, is one of them. The company recently integrated Square Marketing into his business’ ecosystem of Square tools.

“The automated campaigns feature is amazing, and I particularly love that the messaging function is integrated right into the email. This way, any customer question or comment goes right to my dashboard, instead of sitting in my inbox,” said Nieuwald.

“The Smart Groups function also makes it so easy to target specific customers for the right promotions and announcements, rather than blasting emails to my entire list. I use Square to run my entire business, from payments to bookings to my online store. Square Marketing is just one more way they’re helping me be successful.”

Article Author

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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