Montreal-based home furnishings retailer Bouclair has unveiled a new store concept in the city’s trendy Griffintown area. Called Gallery B, the store aims to integrate into the community with monthly activations from local artists.
The 10,000 square foot storefront at 1040 Wellington Street (corner of Peel Street) is smaller than typical Bouclair stores. Owner, President and CEO Peter Goldberg said that each month the new space will feature new artists’ creations that will be featured exclusively in the new Griffintown Gallery B store. Until January 2022, visitors will be able to observe the works of art students from Concordia University in the store.
Art is a part of the Griffintown neighbourhood and with that, Bouclair added the largest outdoor interactive video screen in Montreal to the exterior of the store which features interactive content by Rodeo FX, a visual effects studio that boasts international success thanks to his work on series such as Game of Thrones and Stranger Things. Passers-by will have the opportunity to navigate interactive content from featured artists on a screen inspired by Times Square.
The layout of the store otherwise includes grab-and-go items at the store’s exit for those passing by the checkouts that Mr. Goldberg refers to as a ‘Market’. About 30 people are now employed in the new Gallery B storefront in Griffintown.
With an average shopping cart of about $100, Bouclair stands out in the neighbourhood that is better known for its high-end furniture retailers. Neighbouring stores include EQ3, West Elm, Must Société, and until recently, Kartell.
It’s the first Bouclair storefront to open near downtown Montreal with its only other store in the city being located at the Central Market, near the Rockland Centre.
Within two years, all Bouclair stores are expected to offer elements of the new Griffintown concept store according to the retailer. Bouclair now has 33 stores in the province of Quebec and 55 in Canada.
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