Luxury Retailer ‘European Boutique’ to Renovate Square One Store in Mississauga

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Canadian watch and jewellery retailer European Boutique will renovate its store at the Square One shopping centre in Mississauga with completion set for the second quarter of 2022. It’s part of an ongoing investment by the retailer in its operations in the Greater Toronto Area which includes locations in four major malls. 

In Mississauga, two new luxury watch mono-brand storefronts will be introduced to the Square One European Boutique for brands Breitling and TAG Heuer. The unique spaces for each brand will resemble those recently introduced by European Boutique at CF Toronto Eaton Centre and CF Sherway Gardens as seen in the photos in this article. 

Over the past four years, European Boutique has unveiled several mono-brand boutique concepts to its stores. At Toronto’s Yorkdale Shopping Centre, European Boutique partnered with luxury watch brand Breitling in the summer of 2017 to open Canada’s first standalone Breitling boutique. Around the same time, European Boutique partnered with OMEGA to open Toronto’s first OMEGA boutique next to it.

European Boutique at CF Toronto Eaton Centre. Photo supplied.

At CF Sherway Gardens in the fall of 2017, European Boutique unveiled storefronts for Montblanc, TAG Heuer and Gucci, with the latter two brand stores being unique in all of North America in terms of design. A subsequent renovation of the CF Toronto Eaton Centre location included mono-brand spaces for Breitling, Omega and TAG Heuer.  

Article Author

Craig Patterson
Located in Toronto, Craig is the Editor-in-Chief of Retail Insider and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Director of Applied Research at the University of Alberta School of Retailing in Edmonton, and consultant to the Retail Council of Canada. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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