Swiss watch and jewellery brand Chopard has relocated its Vancouver storefront to 1108 Alberni Street in the city’s Luxury Zone. The new storefront replaces a former location nearby at 925 West Georgia Street.
“Chopard is proud to unveil a beautiful jewel in Vancouver,” said Caroline Scheufele, Co-President and Artistic Director of Chopard. “We’ve been welcomed with open arms and remain committed to this important, growing and vibrant market in Canada. We look forward to welcoming friends of the Maison to our new home, one that embodies and showcases the creativity, innovation and craftsmanship that Chopard is known for.”
The store’s design includes light wood floors and wall paneling as well as luxurious fabrics and furnishings that the brand says artfully reflects the feeling of a family home. The store features Chopard’s Haute Joaillerie and Precious Lace creations alongside the iconic L’Heure du Diamant, Happy Diamonds, and Ice Cube collections. A ‘gentlemen’s area’ at the back of the store features rich shades of leather and an extensive library.
The Vancouver store is Chopard’s only standalone streetfront boutique in Canada currently — the brand also has a boutique presence at CF Sherway Gardens in Toronto at jewellery retailer L’Oro.
Vancouver-based Global Watch Company (GWC) operates the new Chopard boutique which spans 743 square feet and is contained in part of a retail space formerly occupied by womenswear retailer Blubird. A new Tudor boutique occupies the remainder adjacent to Chopard.
The lease for the new Chopard storefront was negotiated by Mario Negris and Martin Moriarty of Marcus & Millichap. QuadReal is the landlord for the 745 Thurlow office building where the new luxury boutiques will be located. The same building is also home to a recently opened Thom Browne storefront (which replaced Versace) and a Brunello Cucinelli store which opened in 2017.
