Altea Active, a unique Canadian active lifestyle brand, has opened its social wellness club in an 89,000-square-foot space in the Liberty Village neighbourhood in Toronto.
The club, which is on the second and third floors of Novus, a new residential community located at the corner of Strachan Ave. and East Liberty St., is a massive urban playground offering Torontonians a one-of-a-kind space to play, work out, relax, dine and socialize.
Altea Active currently features a state-of-the-art 80,000-square-foot facility in Winnipeg which opened in November 2019.
“The opening of Altea Active Toronto – Liberty Village is an important step in the continued development of the Altea Active community. We look forward to sharing news about further Altea Active community developments,” said Michael Nolan, Co-founder and COO of Altea Active.
“We’ve created a wellness club with something for everyone.”
Nolan and David Wu, Co-Founder and President of Altea Active, previously owned 16 Movati Athletic locations for close to 20 years before selling the business in 2017.
“After we left Movati, we said to ourselves how do we take this Movati business model and how do we improve it even better for that consumer experience,” said Wu. “Really, what we looked at for this upcoming Altea brand is we wanted to curate a better consumer experience by providing them with more social components and social wellness components.
“That’s really what we’ve done with Winnipeg. Social calendars. We bring in a lot of different social activities and curated calendar of events for our clients. At the end of the day it’s bringing friends and families and neighbours together in a very comfortable, safe and clean and welcoming environment. So whether it’s in the suburbs of Winnipeg or downtown Toronto in Liberty Village we curate that experience based on the demographics. What we do in Winnipeg is very different than what we did in Liberty Village. At Liberty Village we looked at the audience there. The demographics is Millennials. A lot of these Millennials are living in a 400 or 500-square-foot condo. So they want social space, they want the social amenities. It’s not just a simple going to do a class. We really take a look at that audience and that’s what we design the amenities to – to fit that audience.”
Designed by internationally acclaimed Chapi Chapo Design, Altea Active Toronto features the following amenities and services:
▪ Five multi-purpose group fitness studios offering 130+ classes a week:
o 2,500 square foot hot yoga studio with three fireplaces
o Canada’s largest cycling studio with 75-bikes and a 285-inch screen
o Classes include boxing, HIIT, antigravity fitness, dance, barre, yoga, pilates & boot camps
▪ A results-driven, dedicated small group training boutique, provided through LF3 Lifestyle Fitness
▪ 150+ top-of-the-line cardio and strength training machines
▪ Aquatic facilities: 25-metre lap pool, hot tub, hydrotherapy jet pool
▪ KLAFS Sanarium Bio Sauna
▪ KLAFS Polaris Ice Room with Ice Fountain
▪ KLAFS Steam Rooms
▪ A Himalayan Salt Lounge
▪ Somadome Meditation pod; one of three currently available in Canada
▪ Two Topgolf Swing Suites sports simulators
▪ Four Duckpin Bowling lanes, pool tables, air hockey, dome hockey and pinball machines
▪ Family-friendly offerings: Altea Active Kid’s Club, family change rooms and family swim time
▪ Complimentary towel service
▪ Complimentary underground parking for members
▪ Catalyst (Kitchen & Cocktails)
▪ Full-service Starbucks
▪ The Smoothie Bar
▪ Ah-So Sushi
Technogym, the world’s leading producer of design and technology-driven smart-connected fitness equipment and the official equipment provider of the past eight editions of the Olympic Games, is the equipment supplier for Altea Active Toronto. Club members will have access to the Technogym MYWELLNESS digital ecosystem, immersive Technogym Group Cycle equipment, Technogym Skillrun treadmills, and fully connected cardio equipment equipped with the Technogym Live user interface.
Memberships to Altea Active Toronto start at $95 per month.
Wu said the brand plans to expand in the future.
“We’re carefully curating our growth pipeline. Right now we really don’t have anything to announce. We’ll have more to share later this summer. We’re really focused right now on building out the new Toronto club community and servicing our new members. Our sales numbers for Liberty Village location just blew past our pre-pandemic business plan. It’s extremely busy right now,” said Wu.
“We’re quite busy making sure we’re servicing our new members and on-boarding them and making sure they have a very positive experience. We are working on a very curated pipeline. We’re not doing a shotgun approach of going everywhere. We’re very carefully looking at the right type of real estate and the right type of retail node for our upcoming Altea space.”
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Additional Images from Altea Active Toronto
