Huawei, a leading international technology company, has launched its first innovative store-in-store location in Canada with plans to aggressively expand the concept throughout the country.
The Huawei store, for laptops, monitors, wearables, audio products, tables and smart home devices, was launched at the Canada Computers North York location in Toronto. It marked the beginning of retail expansion across Canada.
Radek Krasny, Director of Marketing, Huawei Canada, said the company plans to open 15 new Canada Computers store-in-store locations in major Canadian markets from coast-to-coast.
“All the store-in-stores will be located within Canada Computers. We signed a strategic partnership with Canada Computers as our first retail partner to open our store-in-stores,” he said.
“All the 15 locations will be open by spring of this year, within the March/April period. We are in the 15 busiest Canada Computers retail locations across the country with plans to add more.”
“One of the reasons why we invested in Canadian retail is that Huawei has been known in Canada mostly for our superior smartphones. We introduced our brand to the Canadian market in 2017 and our key focus for the first 3 years was solely Smartphones and Tablets. We started to expand our Canadian product portfolio in 2019”
The launch of the retail footprint is an effort to show Canadians the company’s full portfolio of products.
“Globally our flagship stores are called Huawei Experience Stores which are located in Europe, Asia and other markets. We were planning to bring one or two HES to Canada with consideration of Toronto, Montreal, and Vancouver. Plans were put on hold due to COVID. We are continuously exploring the opportunity with future plans to open our Canadian flagship Huawei Experience Store. For now, the smaller footprint store-in-stores will solidify our commitment to our Canadian open market retailers,” said Krasny.
He said one of the key focuses of this year are laptops including professional and gaming monitors. And Canada Computers is a strategic retailer in this category.
“ Our plan and our goal is to expand across Canada partnering with all retailers. Canada Computers is our first key strategic partner for store-in-store retail, featuring the full portfolio of Huawei products. We currently have distribution across trusted Canadian retailers like Costco, Staples, Canada Computers, Visions, Walmart, London Drugs, Amazon and more.”
Li Shilong, General Manager of Huawei Device BG Canada, said the Canadian roll-out of the store-in-store concept is a strong sign of the brand’s sustainable investment and its goal to strengthen the connection to the Canadian market.
“Huawei utilizes the power of digital solutions and technological innovations to improve and simplify life for our customers. With our new stores located across Canada, we can now respond even more closely to the individual needs and wishes of Canadians,” said Shilong.
“Canada Computers is happy to welcome Huawei Canada partnership from coast to coast, starting with our North York location. This partnership signifies our commitment to showcasing leading global technology to enhance our customer retail experience,” said Gordon Chan, CEO of Canada Computers & Electronics. “With 31 years of business, we look forward to elevating our portfolio by developing strong relations to advocate for a sustainable future.”
Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population. Fourteen R&D centres have been set up in countries around the world, including Germany, Canada, Sweden, Russia, India and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc.
Founded in 1991, Canada Computers & Electronics is a retailer of personal computers, IT and components, as well as consumer electronics. Canada Computers & Electronics has 40 store locations across Canada.
