adidas to Open New-Format adidas Originals Storefront in Prominent Space at The Well in Downtown Toronto [Renderings/Interview]

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Retail giant adidas is planning to open a new adidas Originals store in summer 2023 at the massive mixed-use development The Well in downtown Toronto.

Lesley Hawkins, VP Retail for the company, said the new store will fit in well with the new live, work and play project.

Lesley Hawkins

“The store concept that we will be bringing to life is called The Collection and is our new retail concept for adidas Originals. Our existing Queen Street neighbourhood store, located just east of Spadina on Queen Street West will transition to a new format,” she said.

“The Well will be the space that curates moments, captures culture and contrasts our past stories with our future vision.

adidas Future Location at The Well (Rendering: adidas)
adidas Future Location at The Well (Rendering: adidas)

“The new space at The Well will be an expression of openness. There will be open archives, open collaboration, open source, because collecting is part of what we do. It’s how we track our story and for us we’re always searching, reinventing and innovating.”

Bordering Front, Spadina and Wellington, The Well is an extension of the urban vibrancy of King West. It is on 7.8 Acres and will include 320,000 square feet of total retail space, 1.2 million square feet of office space, 1.5 million square feet of new residential space and 1,700 condominiums and purpose-built rental suites. 

“The Well is a transformational project and one of the most complex, multi-faceted developments Toronto has ever seen. It is a true example of choreographed city-building,” said John Ballantyne, Chief Operating Officer, RioCan Real Estate Investment Trust. “The Well’s carefully curated retail mix plays a vital role in establishing The Well as a vibrant destination for residents and visitors to Toronto. The flagship space adidas will occupy is among the most prominent corners on the property and sets the tone for the quality of experience our future guests can expect when they visit The Well.”

adidas Construction at The Well (Image: Dustin Fuhs)

Hawkins said The Well will be the retailer’s destination for the urban lifestyle consumer in this new vibrant community and it will also appeal to the surrounding Greater Toronto neighbourhoods.

The store will be 5,800 square feet and is located in the highest profile, most visible space of the project, at the main entrance of The Well and surrounded on three sides by windows.

“It is literally right on the corner of Front and Spadina,” said Hawkins.

“It’s an incredibly high traffic area right in downtown Toronto as it is located amongst business, residential and retail buildings. It is also frequented by anyone attending sporting events downtown whether it be at the Rogers Centre or Scotiabank Arena.”

Image: The Well (courtesy of RioCan and Allied REIT)

The Well is a joint venture between RioCan and Allied Properties REIT. The retail space is about 79 per cent leased or in advanced stages of negotiation. Some finalized leases include:

  • Arcadia Earth, 17,501 square feet;
  • Sweat and Tonic, 24,000 square feet;
  • HealthOne, 15,000 square feet; 
  • Shoppers Drug Mart, 16,000 square feet;
  • adidas, 5,759 square feet;
  • Bailey Nelson, 818 square feet;
  • Prince St. Pizza 1,559 square feet.

The office space is 98 per cent leased and occupancy has started. Some of the office tenants include: Shopify, Index Exchange, Spaces, QuadrangleFinanceit, Konrad, Warner Music Group, Dyson, Unity Intuit, PointClickCare.

Image: The Well (courtesy of RioCan and Allied REIT)

According to the developers, a previously published economic impact report on The Well by The Altus Group revealed that annual benefits from the ongoing operation of The Well’s commercial and retail spaces, and the management of the property, will generate more than 23,000 person-years of employment and over $300 million in income by households. In total the estimated annual economic benefit from the on-going operations of The Well add up to approximately $939 million in economic activity for the city.

Once complete, The Well will offer space for 5,000 new office jobs, 1,200 new retail jobs, and over 1,700 new residences split between three signature condominiums and three purpose-built rental residences.

Applications for the adidas Canadian expansion will be available on the adidas Career Portal.

Article Author

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.

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