The large format retail outlet concept will be highly experiential, while adidas also rolls out its next gen concept for its Original brand called The Collection.
Adidas says Vancouver was chosen for the concept store because of its outdoorsy community with plans to open several more locations in Canada next year.
The President of Adidas Canada says that the highly experiential store is part of the evolution of the brand with the first location set to open this summer.
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This morning, the German athletic and fashion brand re-opens the first of 3 Canadian ’neighbourhood' locations that carry limited-edition and designer collaborations.
The popular brand is in the process of expanding its Canadian retail operations, which will include new stores as well as a focus on hockey as it prepares to outfit the 2017-2018 NHL Season.