Adidas' ‘Home of Sport’ flagship in Vancouver sees strong engagement three months after opening, with experiential retail and omni-channel fulfillment driving success.
adidas is opening its new 35,000 square foot "Home of Sport" store on Robson Street in Vancouver, bringing an immersive shopping experience with exclusive features and products.
The new 35,000 square foot store will offer unique features and immersive shopping experiences, reflecting the brand's strong commitment to the downtown Vancouver retail scene.
Experts discuss a shift towards a greater focus on apparel and lifestyle products, the popularity of school-branded merchandise, and missed opportunities for retailers to engage with students on campus through pop-up stores and kiosks.
The large format retail outlet concept will be highly experiential, while adidas also rolls out its next gen concept for its Original brand called The Collection.
Adidas says Vancouver was chosen for the concept store because of its outdoorsy community with plans to open several more locations in Canada next year.
The President of Adidas Canada says that the highly experiential store is part of the evolution of the brand with the first location set to open this summer.
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This morning, the German athletic and fashion brand re-opens the first of 3 Canadian ’neighbourhood' locations that carry limited-edition and designer collaborations.
The popular brand is in the process of expanding its Canadian retail operations, which will include new stores as well as a focus on hockey as it prepares to outfit the 2017-2018 NHL Season.