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Adidas

Brief: Ralph Lauren Sells Club Monaco, Hudson’s Bay Takes 15% BIPOC Pledge

Foodtastic acquires vegan QSR brand Copper Branch, Adidas opens at the Amazing Brentwood, Division Twelve furnishings opening Toronto showroom.

BRIEF: Sephora to Open Almost 50 Stores in Canada, Cadillac Fairview and Ivanhoé Swapping Assets

Other News: Lise Watier maximizes brand visibility, Hudson's Bay launches social impact platform, Jane's Walk goes virtual, Farm Boy continues expansion, London Drugs supports local, and Bed Bath & Beyond launches same-day delivery.

Beyoncé’s “Deal of a Lifetime” with adidas as Latest Creative Partner

It is not a new idea to use well known celebrities as a marketing tool to promote brands and products, says industry expert Larry Leung.

Adidas Unveils 1st Canadian Originals ‘Neighbourhood Concept’ Store Renovation

This morning, the German athletic and fashion brand re-opens the first of 3 Canadian ’neighbourhood' locations that carry limited-edition and designer collaborations.
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