WAXON Laser + Waxbar Partners to Create Co-Branded Larger-Format Concept Spaces with Expansion Plans [Interview]


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WAXON Laser + Waxbar and Sous La Face are partnering up to create a seamless journey for consumers as it will allow more services under one location. The new concept will be opening up this fall and has plans to expand in multiple locations across Canada.

“WAXON and Sous La Face coming together means the ultimate self-care experience for people everywhere! Our alliance brings together two industry powerhouses, each known for their dedication to excellence in hair removal and skincare. By merging our expertise, we aim to revolutionize the beauty landscape. Together, we are bringing the best techniques, technologies, and coveted beauty secrets in the industry. Exceptional service and incredible results – all the care your skin needs under one roof,” says Lexi Miles Corrin, the Founder and CEO of WAXON Laser + Waxbar.

WAXON Laser + Waxbar is known throughout Canada as a number one destination for hair removal. Services at WAXON Laser + Waxbar waxing, laser, tinting, lash lifting, and also has a section for shopping for consumers. It has 16 locations throughout Canada including Halifax, Ottawa, and multiple locations in Toronto, with four more opening soon.

Image: WAXON and Sous La Face

Sous La Face opened during the pandemic and opened a Sous La Face Skin Restoration Studio in 2021 in Yorkville. Now, it has two locations, one in Toronto and the second location is in Muskoka along with one location in the United States. Its services include facials, makeup, anti-aging treatments such as its signature treatment Radical Radiance Regime, Oxygen Infusions, messages, skin tightening treatments, and more.

“We think this will surprise and delight all of our guests. For those who are not familiar with one of the brands, it will introduce them to a Canadian female founded incredible company that has treatments and products. Also, goes back to the convenience of a one stop shop. For our clients who use both brands, they will be thrilled to be able to do a laser, was, or a sculpting facial all in one convenient location,” says Amanda Jeppesen, the Founder and CEO of Sous La Face. “

Two Locations and Growing

The new store concept will launch this upcoming Fall and will start with two locations. One location will be at Liberty Village in Toronto and the other location will be in Lansdowne in Ottawa. As for future growth, Corrin and Jeppeson say they are looking to open the new concept in multiple cities across Canada, including some stand-alone stores. Along with the new locations, the companies will also include new services.

Guests will be able to book services online and although the website has not changed yet for shopping, the two brands have plans to intertwine some aspects of its online presence to enhance consumers’ shopping experience.

“An Elevation of Both Brands”

Image: WAXON

Along with the new partnership, the co-branded space will include a new look.

“Clients can expect both brands to have the same chic look and feel that they are used to experiencing in WAXON and Sous La Face stand-alone stores. There will just be some new design elements introduced to bring the spaces together and enhance the visual experience – it is an elevation of both brands,” says Corrin.

The two new stores opening in the Fall, and any locations following, will be similar to their current stores; however, will include some new design and “urban chic” elements. The colours of the co-branded stores will be kept simple, clean, and classic and will bring the two brands together without taking away from their original store concepts. The co-branded space will also be divided.

“Aesthetically both brands are represented with a retail space dividing the two brands. On one side, you will have access to all of WAXON’s services and on the other side, you will be transported to the world of Sous La Face with dark greens, beautiful floral wallpaper, and our estheticians who provide our incredible facial services, says Jeppesen. “We were excited to partner because there is a large crossover with both of our brand’s consumer base and we wanted to create an experience for them that would allow them to leave glowing and fresh from head to toe,” says Jeppesen.

Jeppesen and Corrin decided to co-brand not only for the potential growth, but because the two brands share similar values and goals and are excited to support each other going forward.

“Our shared mission of making every client feel more comfortable and confident in their own skin and our commitment to hygiene, customer comfort, satisfaction, and exceptional results aligns perfectly and is now amplified. Also, women supporting women is a passion both of us share – so what better way to support each other than to go into business together? It is the purest form of women empowerment,” says Corrin.

Shelby Hautala
Shelby Hautala
Shelby Hautala, based in Toronto, is a new Journalist to Retail Insider. She has experience writing for local newspapers and also internationally for Helsinki Times while she lived in Finland. Shelby holds a Bachelor of Journalism Honours degree from the University of King’s College and a Social Work degree from Dalhousie University in Halifax.


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