Bath Depot Plans Expansion into Western Canada After Successful Atlantic Venture; Aims for 24 New Stores [Interview]

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Quebec-based retailer Bath Depot expanded its footprint into Atlantic Canada in the summer and now has plans to grow the brand in Western Canada as well.

Marc Nadeau, the company’s president, said the plan is to keep up the company’s schedule of opening more locations out West.

Marc Nadeau

“Bath Depot, I would say in the last 10 to 12 years, we’ve been opening stores from four to eight stores per year,” he said. “Naturally with the COVID time it just got us a little break but we came back. We continued our opening.

“The idea is to now go West and make sure that we can cover that market in a very short time.”

Image: Bath Depot
Image: Bath Depot

Nadeau said the retailer is planning to open in Winnipeg in the first quarter of 2024 and after that it will look at expansion to Calgary and Edmonton. 

“Technically the plan is to get another extra 24 stores off the pipeline off the West market,” he said. 

The two stores that opened in Moncton and Halifax brought the overall count of stores to 42. 

“Atlantic is a little bit smaller. I would say one or two more locations but no more than that.”

The retailer specializes in bathroom and kitchen products under one roof. 

Bath Depot entered the Quebec and Ontario markets in 2008. Its founders, the Nadeau brothers Marc, François, Guy and Gilles, started out 20 years ago in the plumbing distribution industry.

Image: Bath Depot
Image: Bath Depot

The first location was on the North Shore of Montreal in Blainville. There are 20 stores in Quebec and 20 stores in Ontario, with about 10 stores in the Greater Toronto Area. 

“At the same time (of expanding to Atlantic Canada), what we’ve done is integrate our new lighting business. Bath Depot purchased a big wholesaler in the lighting business in order for us to integrate now a lighting division in these stores,” said Nadeau. 

“Basically we’ll be integrating the lighting product in all of our stores in a very short time.”

“By offering everything you need for your bathroom or kitchen renovations under the same roof, Bath Depot positioned itself in a niche that had yet to be developed. There was in fact a whole new market to be filled by Bath Depot between big-box retailers and high-end boutiques. With its experience and expertise, the Nadeau family secured the company’s position and its success has been growing ever since. The company’s mission: offer consumers beautiful and trendy products at affordable prices, without compromising on quality,” says the company.

“Bath Depot sets itself apart with its exclusive products and by being its own manufacturer, distributor and retailer. This way, customers can benefit from personalized, fast and efficient service, plus highly competitive prices.”

Image: Bath Depot

In addition to its physical locations, the company offers an online store with thousands of products to cater to the diverse needs of its clientele. 

Over the past 15 years, Bath Depot has continually evolved to meet the changing needs of its customers. It expanded its product range by adding a category of lighting, thus providing an even more comprehensive selection for bathrooms and kitchens. Also, it expanded its logistics centre, incorporating new systems to improve efficiency.

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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