Chow Tai Fook Jewellery Opens First Location in Toronto

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Hong Kong-based retailer Chow Tai Fook Jewellery has opened its first location in the East Coast of Canada at the CF Fairview Mall in Toronto.

“Chow Tai Fook Jewellery Group has been consistently evaluating and exploring opportunities in markets with strong retail demand. Canada, with its stable and expanding jewellery market, presented an appealing opportunity for us,” said the company in a statement.

“In December this year, we proudly opened our first store in Toronto, the largest and one of the most culturally vibrant cities in Canada. Toronto boasts a large Chinese community and attracts a diverse range of tourists and residents from various backgrounds. By establishing a presence in the city, we are confident that Chow Tai Fook Jewellery can effectively connect with this diverse customer base and cater to their unique preferences and needs.

“We look forward to the growth and expansion opportunities across Canada in the years to come.”

The brand has a 94-year legacy and it held a grand opening ceremony for the new store on December 8 with guests including local community members with several senior executives from its Hong Kong headquarters. 

Chow Tai Fook Jewellery at CF Fairview Mall in Toronto (Image: Chow Tai Fook Jewellery)

“As an advocate for preserving traditional gold craftsmanship, Chow Tai Fook’s HUÁ Collection breaks conventional boundaries by redefining the rules of gold jewellery. The collection is an ode to innovation by blending contemporary designs with the essence of traditional Chinese culture, pays tribute to Chinese heritage by transforming gold pieces into stylish fashion statements embedded with the vibrancy of traditional Chinese culture suitable for everyday wear,” says the brand.

Chow Tai Fook Jewellery Group Limited (the “Group”; SEHK stock code: 1929) was listed on the Main Board of The Stock Exchange of Hong Kong in December 2011. The Group’s vision is to become the most trusted jewellery group in the world.

Founded in 1929, the Group’s iconic brand “CHOW TAI FOOK” is widely recognized for its trustworthiness and authenticity, and is renowned for its product design, quality and value. A long-standing commitment to innovation and craftsmanship has contributed to the Group’s success, along with that of its iconic retail brand, and has been embodied in its rich heritage. Underpinning this success are its long-held core values of “Sincerity • Eternity”.

Chow Tai Fook Jewellery at CF Fairview Mall in Toronto (Image: Chow Tai Fook Jewellery)

The Group’s differentiation strategy continues to make inroads into diverse customer segments by catering to a bespoke experience for different lifestyles and personalities, as well as customers’ different life stages. Offering a wide variety of products, services and channels, the Group’s brand portfolio comprises the CHOW TAI FOOK flagship brand with curated retail experiences, and other individual brands including HEARTS ON FIRE, ENZO, SOINLOVE and MONOLOGUE.

The Group’s commitment to sustainable growth is anchored in its customer-centric focus and strategies, which are in place to promote long-term innovation in business, in people and in culture. Another asset underpinning sustainable growth is a sophisticated and agile business model. This supports the Group by fostering excellence and extending opportunities along the entire value chain to communities and industry partners across the world.

With an extensive retail network in China, Japan, Korea, Southeast Asia, the United States and Canada, as well as a fast-growing smart retail business, the Group is implementing effective online-to-offline (“O2O”) strategies to succeed in today’s omni-channel retail environment.

Chow Tai Fook Customer Service Hotline: (852) 2526 8649 / Website: www.chowtaifook.com

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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