Two popular Canadian beverage chains, Second Cup and DAVIDsTEA, are expanding big time into Couche-Tard/Circle K locations.
Recently, in a LinkedIn post, Peter Mammas, President and CEO of Foodtastic which operates the Second Cup brand, said the brand has opened its first Second Cup inside one of the convenience stores.
“We’re proud to announce the long-awaited launch of Couche-Tard’s first Second Cup,” shared the official Foodtastic LinkedIn account. “This iconic collaboration between two giants of the Quebec and Canadian industry opens up exciting new perspectives in our fields.
“Congratulations to the people on our Foodtastic team, as well as at Couche-Tard, whose tireless efforts over the past few months have been able to bring this project to life!”
Retail Insider reached out to Foodtastic last week to discuss the expansion, but further comment was not provided.
And on Tuesday, DAVIDsTEA announced it will be offering a premium Tea-2-Go in-store experience at over 1,500 convenience stores across Canada.
“We are proud to become the exclusive supplier of high-quality teas across Canada to an industry leader like Couche-Tard,” said Sarah Segal, Chief Executive Officer and Chief Brand Officer, DAVIDsTEA, in a statement. “This landmark agreement enables DAVIDsTEA to introduce a whole new segment of customers to our wide variety of flavourful teas. It also represents a key step in our omnichannel growth strategy to expand our footprint while driving profitable growth.”
The company said its curated assortment of eight best-selling flavours, available in a convenient sachet format, will provide consumers on the move with an elevated tea-drinking moment, while complementing Couche-Tard’s extensive offering of beverages and snacks.
Alimentation Couche-Tard, operating under the Couche-Tard and Circle K banners, has a coast-to-coast presence in Canada and is a global leader in convenience and mobility, operating in 29 countries and territories, with more than 16,700 stores, of which almost 13,100 offer road transportation fuel.
“The introduction of quality products from the renowned DAVIDsTEA brand in our stores across Canada will enhance our customers’ drinking experience and allow us to further develop our hot beverage category. We are very pleased with this new partnership,” added Daniel Lapalme, Foodservice Director, Eastern Canada Division, Alimentation Couche-Tard, in a statement.
DAVIDsTEA said the tea collection selected for Couche-Tard customers includes organic flavours such as Cream of Earl Grey, Silk Dragon Jasmine, David’s Breakfast Blend, Cold 911 and Cinnamon Rooibos Chai; herbal, caffeine-free varieties like Forever Nuts and Just Peachy; and popular coffee replacement black tea, Vanilla Cappuccino. In addition, DAVIDsTEA will establish a full tea bar concept at seven Couche-Tard stores to offer a wide variety of hot and iced teas.
DAVIDsTEA offers a specialty branded selection of high-quality proprietary loose-leaf teas, pre-packaged teas, tea sachets, tea-related accessories and gifts through its e-commerce platform at www.davidstea.com and the Amazon Marketplace, its wholesale customers which include over 4,000 grocery stores and pharmacies in Canada and over 330 grocery stores in the United States, as well as 18 company-owned stores across Canada.
Couche-Tard is a global leader in convenience and mobility, operating in 29 countries and territories, with more than 16,700 stores, of which almost 13,100 offer road transportation fuel. With its well-known Couche-Tard and Circle K banners, it is one of the largest independent convenience store operators in the United States and it is a leader in the convenience store industry and road transportation fuel retail in Canada, Scandinavia, the Baltics, as well as in Ireland.
