DAVIDsTEA has opened a new store at Oshawa Centre as the retailer continues its Canadian expansion with locations planned in Mississauga, Edmonton and Burnaby.
DAVIDsTEA CEO Sarah Segal shares insights on the brand’s rebirth, Canadian identity, product innovation, retail strategy, and community impact in a post-pandemic landscape.
Herschel Segal, founder of Le Château and DAVIDsTEA, has passed away. The Montreal entrepreneur leaves behind a legacy that reshaped Canadian fashion and tea retail.
Segal discusses her career and how she got to to where she is today, as well as a family history that includes founding a toy store in Montreal and big banners such as Le Chateau.
The massive initiatives will see DAVIDsTEA locations open in Couche-Tard and Circle K stores in Canada, as well an undetermined number of Second Cup locations in stores separately.