Second Cup

This week in Canadian retail, growth initiatives, rising real estate demands, and strategic leadership shifts highlight sector resilience amid market challenges.

Canadian-founded Second Cup has named Joe Walker CEO of its international franchise business as the company looks to expand its global footprint, with the Middle East serving as a strategic growth hub.

The campaign aims to raise $25,000 to help provide nutritious breakfasts to children in schools across Canada.

Second Cup opens a new Trinity Hills café in Calgary as the Canadian coffee brand continues expanding its national footprint.

Second Cup celebrates 50 years with birthday cake drinks, commemorative merchandise, and growth plans under Foodtastic.

Second Cup opens its 179th Canadian café at Kipling GO Transit Bus Terminal in Etobicoke, expanding under Foodtastic's ownership.

Second Cup currently operates around 200 locations across the country, with plans for rapid expansion.

From modest beginnings in 1975 as a kiosk selling whole bean coffee, Second Cup has evolved into a national brand deeply rooted in communities across the country.

Second Cup now offers non-dairy and lactose-free milk at no extra cost, enhancing accessibility and customer choice at all locations nationwide.

The massive initiatives will see DAVIDsTEA locations open in Couche-Tard and Circle K stores in Canada, as well an undetermined number of Second Cup locations in stores separately.

The coffee company is partnering with brands like Chocolato, Pita Pit, and Freshii in select locations, aiming to rejuvenate Second Cup's image, diversify its menu, and enhance its presence, with plans for significant growth in the upcoming year.

Plans are in place to expand the popular coffee concept following its acquisition this year.