After more than seven years of persistence, Drew Green, President and CEO of made-to-measure apparel brand INDOCHINO, is getting his wish.
In September, the global retailer will be opening a location in Century City to strengthen its presence in Los Angeles and Southern California.
Green said the brand is opening 60 new retail locations in the next 90 days.
“It’s a terrific centre,” said Green of the Century City shopping centre. “I would say it’s sort of the crown jewel of southern California in terms of traffic, in terms of our consumer and in terms of brands that we are most alike.
“It’s not an easy place to get in, not an easy place to find the right terms with, but Westfield’s (owner of the shopping centre) been a partner of ours since we started launching retail in 2015 and so it was just a matter of time.
“We’ve got over a dozen locations in California currently. So this isn’t ground-breaking from a geo perspective but I think it’s the right thing for the brand. I think we’re going to do really well there.”
Green said the company has been working on expansion for quite some time.
“I can’t disclose the partners that we’re launching those locations with . . . but it is a confirmed 60 locations by the end of September. It’s everywhere from California all the way through to Chicago. It’s going to be a big boost to our expansion,” he said.
“There’s three different formats launching. Three different retail formats. We don’t really do shop in shop. We do showroom in shop. And of course we have our flagships which are our standalone locations and we have a really innovative and cool new concept launching in September which makes up the majority of the 60.”
Recently, INDOCHINO also announced it was partnering with Canada Basketball to launch a limited-edition “Made For You, By Us” custom-lining campaign to celebrate an exciting summer for Canada’s basketball teams.
Canada Basketball is the National Sporting Organization for the sport of Basketball in Canada.
“For nearly a decade, INDOCHINO has worked with hundreds of professional athletes across several professional leagues, including the annual NBA Draft. This partnership with Canada Basketball emphasizes a continued focus to make bold, fashionable statements for big moments while continuing to enable fans to dress like a pro,” said Green.
Canada Basketball’s Diamond Pattern, Honour Our Past, and Mad Love linings are available and these special edition linings can be selected for all suit, blazer, or outerwear purchases at all INDOCHINO showrooms and online.
They were designed and developed in close collaboration with Canada Basketball’s national team athletes. Each design celebrates the game of basketball ahead of a historic summer for basketball in Canada. Each custom-lining option will give basketball fans a unique chance to show their pride and passion for the sport and Canada’s national teams.
For each purchase that includes a custom Canada Basketball lining, a portion of the proceeds will go to Canada Basketball to support the game’s growth nationwide. As with every INDOCHINO garment, each complete piece is fully customizable and made to the customer’s unique measurements for a one-of-a-kind, game-changing look.
Earlier this year, Canada Basketball announced a strategic partnership with INDOCHINO becoming the organization’s Official Made To Measure Apparel Partner.
“We built the brand the last decade in partnership with some of the most prolific athletes and historic sports franchises on the planet, the New York Yankees, NBA draft. Really hundreds of athletes and different franchises across North America,” said Green.
“It really aligns. Men and women love sports. And men and women love suits. It’s just been a great way for us to build this business, sell over $1 billion worth of merchandise over the last 10 years, well over $1 billion. And so Canada Basketball I’ve known Rowan (Barrett) since I was a kid. We grew up in Scarborough together, he’s the General Manager of the men’s team. With both men’s and women’s teams having a really great shot at a medal at the Olympics, we thought it was time to do something in partnership and really support the team.
“But more importantly, which is sort of the nuance of the partnership, is supporting basketball across the country. On each suit, we make a pretty significant donation to Canada Basketball and that will hopefully feed the next generation of Olympic athletes.”
