Dessert-brand Sweet Jesus has entered into a long-term partnership with Canadian casual dining chain St. Louis Bar & Grill, to feature its frozen desserts on its menu at more than 80 restaurants across Canada.
“We’re thrilled to bring Sweet Jesus to St. Louis Bar & Grill. Its guests expect a highly craveable menu and we’re excited to help enhance their dining experience with our mouthwatering desserts that are just about as addictive as St. Louis’ world-famous wings!,” said Phillip Knox, Director of Operations, Sweet Jesus.
“St. Louis Bar & Grill is one of Canada’s most beloved and successful restaurant chains with a dedicated and growing fan base across the country. Canadians love them for their craveable eats, making Sweet Jesus’ flavour-packed desserts a perfect addition to their menu. Since launching at St. Louis, our desserts have been a hit. We’re excited that millions of Canadians are experiencing Sweet Jesus, including at St. Louis locations. As St. Louis continues to open additional restaurants nationwide, backed by its strong food delivery network, access to Sweet Jesus will continue to expand.
“The overwhelming success of Sweet Jesus through this partnership is a key indicator for us. It underscores a significant consumer demand for our innovative, delicious desserts and the vast potential for growth of the Sweet Jesus brand among today’s discerning consumers.”
St. Louis Bar & Grill operates casual dining restaurants with 80 locations across Canada. The chain has served its famous signature chicken wings since opening its first location in 1992.
“We’re absolutely stoked about this partnership and our guests just can’t get enough of Sweet Jesus’ amazing desserts,” said Royal Nasager, VP of Marketing & Strategic Partnerships for Aegis Brands which operates St. Louis Bar & Grill. “We’re constantly looking for exciting ways to enhance guests’ experiences, and this partnership is an extension of our commitment to continuously surprising and delighting them.”
Nasager said another three locations will be opening in September.
“We’re expecting more to open this year,” he said.
Sweet Jesus will be part of the menu for all the restaurant locations.
“We identified the need and the opportunity to up our dessert game and bring something special into the St. Louis Bar & Grill. We started testing around this time last year and had about eight months and we had a great guest response to it. Franchisees loved it and it was really a great complimentary product to what we currently do,” said Nasager.
“So starting in May of this year we expanded the program to all locations. This has replaced our sweets, desserts component of our menu and we’ve added in the Sweet Jesus menu as our offering there.
“We’re fully committed to the partnership and we fully expect Sweet Jesus to be our dessert partner going forward.”
