WOW! mobile boutique, one of Canada’s premier multi-carrier wireless retailers, is celebrating its 10th anniversary, marked by significant growth, and ambitious expansion plans.
The company said it continues to revolutionize the wireless retail experience for Canadians by offering their signature personalized, unbiased advice.
The latest expansion is into Ottawa’s CF Rideau Centre, which the company said will tap into a market of 20 million annual shoppers.
And it also plans to broaden its offerings throughout 2024, including small business solutions.
“Over the past decade, WOW! mobile boutique has become synonymous with retail excellence beyond selling phones in traditional environments,” said Scott Grover, Managing Director of WOW! mobile boutique. “Our 10th anniversary isn’t just a celebration of our past; it’s a launching pad for our future expansion, innovation and involvement in the communities in which we live, work and play.”
Nella Noakes, National Sales Director, added, “Our expansion into Ottawa’s Rideau Centre represents our commitment to reaching more Canadians. This new location will showcase a net new kiosk design, combining cutting-edge technology with personalized service.”
WOW! mobile boutique said it is set to broaden its service offerings throughout 2024, venturing into more non-traditional retail environments and rolling their sleeves up in community events including schools, festivals and sporting events and extending product offerings to include wearables and offering small business solutions to Canadians. This expansion aims to provide a more comprehensive suite of telecommunications services to Canadian consumers and businesses.
“As we look to the future, we’re excited to expand our services to meet the evolving needs of cell phone customers and our carriers,” explained Michael Cioffi, Director of Marketing, Merchandising and Communications. “By offering small business solutions, we’re positioning WOW! mobile boutique as a one-stop shop for all telecommunications needs.”
WOW! mobile boutique currently operates 80 Locations across Canada
CF Rideau Centre is officially open for business the first week of September; with Grand opening event on October 10th (10th day, of the 10th month, in Wow!’s 10th year)
Cioffi said the company’s growth plans include a combination of new store openings, kiosk retrofit designs and a deployment of a new generation of kiosk designs: There are plans to open two new stores for the remainder of 2024 – CF Rideau Centre in Ottawa as well as adding a second location in a high volume flagship mall in November which will be announced in the future; By the end of 2024 it will have 10 of its existing kiosks retrofitted to its new design and a dozen more experience updated refreshes In 2025, there are expansion plans seeing several new locations open in Western Canada, Ontario and Quebec.
“Our growth potential is endless. Our expansion plans are to continue to assess communities and shopping centres we feel are a fit for our services and work with mall management to pursue leasing opportunities. With the growth, expansion and shopping traffic trends in specific malls, there is an appetite to open several boxes in the same mall to expand our footprint in the areas where we have had great success with the customer base in those communities,” added Cioffi.
“Furthermore, WOW! mobile has organized a series of community roadshows outside the traditional retail environment. Our events team is partnered with schools, associations, festivals and tradeshows in a pop-up format to offer our signature personalized, unbiased advice and wireless solutions.
“Our offering of services and community impacts have been overwhelmingly well received and we have secured partnerships with over 20 schools during back-to-school to date and sponsored/participated in festivals such as Burlington Sound of Music Festival, Vibrant South Asian Summer Fest in Brampton and had the honour of being a main sponsor for the Poutine Feast across Canada this year, just to name a few.”
Cioffi said the company looks at its current data trends from locations it currently operates to determine opportunities in the future.
“Furthermore we leverage our marketing research and resources to determine traffic trends, community needs and general gaps and opportunities our business model can not only benefit from but the communities are asking for,” he said.
The company said its success is built on providing personalized, unbiased advice for Canada’s leading wireless carriers. This growth underscores the company’s vital role in the Canadian wireless landscape and a destination of choice for retail sales associates looking to benefit from extensive onboarding and training practices.
WOW! mobile boutique has been operated by Match Transact since 2013. It offers Canada’s best wireless carriers, TELUS, Rogers, Koodo, Fido and Chatr, and it carries accessories.
