Rennaï, a new beauty and self-care shopping destination announced Tuesday its exclusive Canadian retail partnership with Victoria Beckham Beauty. Opening on September 5 in Montreal’s Royalmount project, Rennaï’s 36,000-square-foot flagship store is a one-stop-shop for beauty products and services. The first in a series of North American store openings, Rennaï will feature best-in-class national, global and domestic beauty and self-care brand offerings, it said.
Launched in September 2019 by Victoria Beckham, Victoria Beckham Beauty is a fashion-led clean luxury beauty and skincare brand. Born from obsession and designed beyond reason, Victoria Beckham Beauty is the result of Victoria’s personal commitment to the pursuit of excellence in every way. With a product range including make-up, skincare and fragrance, the coveted collection features signature items including its Satin Kajal Liner, Vast Lash Mascara, Posh Lipstick, and skincare co-developed with Augustinus Bader.
“Through our exclusive partnership with Victoria Beckham Beauty in Canada, Rennaï establishes a new era of beauty and self-care. This collaboration embodies the shared values and vision of both Rennaï and Victoria Beckham Beauty, empowering customers to feel uniquely confident and beautiful. Together, we are committed to educating and inspiring our customers, equipping them with the necessary knowledge and tools to enhance their self-care rituals,” said Christopher Novak, President & CCC, Rennaï.
With an instant beauty cult following, the Victoria Beckham Beauty line is currently available in US and European outlets, making Rennaï the first and only Canadian retail partner for this highly coveted brand.
“As Victoria Beckham Beauty plans to expand its retail footprint globally, and as we saw incredible traction with Canadian sales via our own e-commerce business, the natural next step was to provide our Canadian customer with a brand experience closer to home. We chose Rennaï as our first Canadian retail partner and are thrilled about the opportunity to be part of such a unique and innovative retail experience”, said Katia Beauchamp, Victoria Beckham Beauty CEO.
Situated in Rennaï’s Re-imagine realm, dedicated to beauty, the Victoria Beckham Beauty counter will be staffed by highly trained specialists. These experts enhance the customer experience with specialized techniques and personalized applications, embodying Rennaï’s commitment to responsible education and inspiration.
Royalmount is Montreal’s newest shopping, dining & entertainment destination, where connectivity, creativity, and sustainability meet and thrive. The world-class district located in the midtown features 170 stores including 60 restaurants and cafes. The retail offer includes 50 per cent new to market concepts and the largest concentration of luxury flagship stores in the province of Quebec. In addition to an exciting programming offer, Royalmount is home to a 77,000 square foot urban park and public art trail, featuring more than 60 art installations from local and international artists.
Conceived by real estate development and management company Carbonleo, Royalmount will soon be the largest LEED Gold retail project in Canada. One of the highlights of its sustainability promise is its climate-controlled enclosed skybridge linking the project directly to Montreal’s metro and public transit, facilitating eco-conscious access to this one-of-a-kind destination.
