T. LINE, a contemporary womenswear brand producing thoughtfully crafted, classic shirting in Canada, is set to open T. LINE Studio, a new brick-and-mortar retail experience in Toronto’s Rosedale neighbourhood.
Situated on the second floor of vert at 1062 Yonge Street, the shop-in-shop concept was thoughtfully crafted to be a natural extension of the T. LINE brand and style offerings.
The new T.LINE location opens November 14.
“T.LINE and vert have always shared the same ethos of making dressing effortless,” said T. LINE co-founder Britt Barkwell. “We’re so thrilled to be an extension of their retail experience.”
“We see T. LINE Studio as the next step in the brand’s evolution,” said T. LINE co-founder Alia Bissett. “Bringing our elevated outlook and close clientele connection to an in-person format has always been an ambition of ours.”
The retailer says vert’s highly edited curation of style essentials from sought-after brands—including Toteme, Cecilie Bahnsen, Filippa K, Rodebjer, and LIE Studio—beautifully dovetails with T.LINE’s own philosophies.
Designed by Toronto-based firm Kessler Levitan Design to mirror the brand’s functional-yet-stylish sensibility, T.LINE Studio will feature herringbone floors, paneled walls, hints of unlacquered brass and streamlined furniture in its signature striped shirting fabric, it said.
“We want T. LINE Studio to feel warm and welcoming, with the intimacy of a home,” said Barkwell. “With comfortable places to sit, browse and enjoy refreshments with friends, it’s completely aligned with our elegant-meets-effortless mandate.”
T. LINE Studio will be home to the entire T. LINE collection, including its seasonal releases and Les Essentiels, a curation of perennial pieces made for styling simplicity. T. LINE Studio also offers the opportunity for clients to try on the breadth of the brand’s thoughtfully made shirting silhouettes, including mainstays like the Isabel and Ava, as well as newer styles like the James and Coco.
Out of the Studio space, the brand will offer new ways to connect with their clients. These exclusive opportunities—smaller shopping gatherings and one-on-one styling sessions by appointment—will be available to book at ShopTLINE.com beginning November 15th. In the future, T. LINE also has plans to invite like-minded, complimentary brands into the space for trunk shows and collaborations.
The brand was founded in March 2022 by Barkwell and Bissett, two former Holt Renfrew executives.
The brand is also launching two pop-ups at goop—one in Los Angeles and another in New York City this December. In 2008, actor Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter.
Bissett said the brand enters retail spaces that strongly align with the T. LINE concept. T.LINE has a presence with TNT in Toronto, Foreign Affair in Halifax, and Tanya Taylor in New York City.
It recently launched in approximately 30 places in the U.S. It has partnered with showroom in the US
“We’re really starting to slowly, slowly grow our distribution footprint in the US,” added Bissett.
Barkwell said the company has entered into a lease for its new location in Toronto.
“It’s a really beautiful extension of their store and their brand. They have a lot of great adjacencies to us, a lot of first to market brands, in particular Scandinavian brands,” she said. “It’s exciting for us to kind of partner with them on this. We’re renovating the space and it’s going to really be an extension of our brand and the look and feel. Everything from the flooring to we’re covering the chairs and the furniture with our classic striped shirting fabric. We’re really trying to make it warm and inviting for our customers.
“A lot of our DTC customers are based in this area, in Toronto, and they’ve really been wanting to have a destination to come and touch and feel the product and get the full assortment. Because obviously, when we partner with our wholesale partners, they don’t have everything that we have to offer. We are excited to have this opportunity. We’re going to offer one on one appointments through a booking tool on our website, and also kind of focus on smaller events that kind of cater to different groups.
“The other really exciting piece is as part of our wholesale expansion into the US market, we were approached by goop . One of the fashion directors had sampled some of our shirts and was really impressed with the quality and the fabrications . . . She approached us, and we’re going to do a series of popups in LA on December 4 and 5, at their Brentwood market location, and then New York at their Bond Street location, December 13, 14. So it’s a really nice opportunity for us to reach a larger customer there. A lot of our wholesale growth in the US has been really tailored to smaller markets.
We do have a great store in LA but we’ve got a great store in Savannah. We’ve got a store in Texas. And we’re in talks for Spring, Summer 2025 with some larger retailers in New York and in LA to really grow those markets. So this goop opportunity is a nice kind of segue to that.”
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