The Vancouver food scene just got a little sweeter as the unique Fuwa Fuwa soufflé pancake chain celebrated a grand opening recently in Langley, marking its continued expansion across Western Canada. Known for their fluffy, cloud-like pancakes, the brand is setting its sights on multiple locations throughout the region, including a flagship spot on Vancouver’s bustling Robson Street.
“We’re thrilled to be expanding in Vancouver, a vibrant, multicultural city that’s ideal for bringing our unique soufflé pancakes to a diverse audience,” said Benson Lau, Director of Business Development. “Vancouver has a thriving food scene with residents who love unique, quality offerings, making it a natural choice for us to continue our North American expansion here.”
Since its debut in Toronto in 2018, Fuwa Fuwa has become a beloved destination for food lovers, redefining traditional pancakes with a lighter version, primarily made with egg whites. Since then, Fuwa Fuwa has grown its presence nearing 30 locations across Canada, the U.S., Europe, and the UK. Now, residents of British Columbia can indulge in the award-winning soufflé pancakes, along with a diverse menu of savoury dishes and drink options perfect for brunch, lunch, and dinner.
The Vancouver Robson Street location has a grand opening November 30.
The company, which has already established a presence in Toronto and the Greater Toronto Area, as well as a recent opening in Calgary, has ambitious plans for Western Canada. Lau shared that they’re aiming for five to 10 new locations across Canada by the end of 2025, a mix of street-front locations and spots within high-traffic areas.
“We’re focusing on areas with a broad demographic reach—places that draw students, families, and food lovers,” Lau noted. “Vancouver’s rich diversity and high food traffic create an ideal backdrop for us to reach as many people as possible.”
The company’s strategy for locations includes a balance between accessibility and ambiance. “We look for spaces around 1,000 to 1,500 square feet, where we can create a warm, inviting atmosphere with light colors and welcoming decor,” Lau explained. “Our goal is to make customers feel at home whether they’re stopping in for breakfast or late-night dessert.”
Flexible hours are another hallmark of the brand. Recognizing Vancouver’s strong brunch culture and late-night food crowd, the chain plans to offer hours that accommodate both breakfast seekers and dessert lovers. “Our pancakes work as both brunch items and late-night treats, so it’s essential for us to have operational flexibility to meet customer demand at any time,” said Lau.
Reflecting on the popularity of soufflé pancakes—a style he likens to the transformation of rice into sushi—Lau emphasized the brand’s unique approach and the satisfaction customers experience with every bite. “We want to share happiness one bite at a time, bringing something distinct and delightful to our customers,” Lau said. “For those who haven’t experienced soufflé pancakes, we invite you to visit and discover what makes them special.”
The brand’s rapid growth shows no signs of slowing down. Alongside its Canadian expansion, Lau revealed that they’re looking at opening more locations in major U.S. cities like New York and New Jersey.
For Vancouverites, the new locations promise a taste of something truly unique—and, as Lau puts it, “an experience that blends novelty with comfort, bringing joy to every neighborhood we enter.”
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