Craig and Myriam Belzile-Maguire, Founder and Designer at Maguire Shoes, discuss the remarkable growth of the Montreal-based footwear brand she founded. Known for its direct-to-consumer model, the brand offers high-quality shoes at affordable prices by cutting out traditional wholesale markups. Myriam shares how her experience as a designer inspired the creation of a mid-range price point in leather footwear that bridges the gap between budget and luxury. Maguire’s unique business approach has been instrumental in its success, allowing the brand to maintain fair pricing while delivering exceptional quality.
Maguire Shoes has expanded significantly since its inception, starting with a small Montreal shop and growing to include locations in Toronto, New York, and soon, Brooklyn. Myriam explains the strategic importance of being in trend-driven neighborhoods with vibrant local life, such as Nolita in Manhattan, to enhance visibility and attract fashion-savvy customers. Physical stores have also positively impacted online sales, with half of the brand’s revenue now generated through e-commerce.
Beyond footwear, Maguire has diversified its product line to include accessories such as gloves and jewelry, inspired by collaborations with trusted manufacturers. As the brand continues to explore new markets and refine its offerings, Myriam hints at potential future ventures, including a possible expansion into men’s footwear. Despite rapid growth, Maguire Shoes remains committed to its Canadian roots, ensuring competitive pricing for local customers while capturing global attention through innovative designs and strategic retail placement.
Featured during this interview:
- Myriam Belzile-Maguire, Founder and Designer at Maguire Shoes
- Maguire Shoes
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Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/
