Denny’s Canada is on a growth trajectory, expanding its footprint across the country with new store openings and renovations planned for 2025. The iconic breakfast chain has announced exciting developments for both its new and renovated locations, in response to evolving customer preferences.
“We’re aiming for 100 locations in the next three to four years, with a minimum of five openings per year,” said Ron Cecillon, Managing Director for Denny’s Canada, Bar One, and the Northland Signature Restaurant Group. “However, we could accelerate that if the right market comes available.”
Denny’s, which in Canada is owned by Northland Properties, currently operates 72 locations across Canada, with an additional 12 owned by other operators. The company recently opened two new restaurants, one in Spruce Grove, Alberta and another in Dartmouth, Nova Scotia. “The Dartmouth location is a flagship for us,” said Cecillon. “It’s the first full-style location on the East Coast and is located in one of our Sandman Signature hotels. It incorporated all the new design, the new colours, the new look and feel of Denny’s.”
These new locations feature Denny’s updated contemporary design, which includes personalized elements reflecting local markets. In Spruce Grove, for instance, a mural of the prairies adorns the walls, while the Dartmouth restaurant showcases a mural of the waterfront, symbolizing the local culture.
“We’ve personalized each location to reflect the local market, including murals that showcase something unique to each area,” Cecillon explained. “The new locations use brighter colours, especially blues, to give them a fresh look, compared to some of our older locations that are 20-30 years old.”
In addition to new openings, Denny’s has been actively renovating several of its existing locations. Over the past year, four restaurants underwent significant updates, including those in Saskatoon, Revelstoke, Penticton, and Edmonton. These renovations reflect the same design updates seen in the brand’s newer locations.
Looking ahead, Denny’s is focusing on further expansion, with four more locations on the books for 2025, including one in Northeast Calgary, a flagship restaurant just north of the 401 in North Toronto, and others in Woodstock, Ontario, and possibly St. Albert, Alberta.
Renovations are also set to continue with four planned for Edmonton, Kamloops, Brooks (Alberta), and Oakville, Ontario.
In response to consumer demand, Denny’s Canada is also updating its menu with new offerings tailored to local tastes. “We’re introducing a new line of handheld breakfast sandwiches, unique to the Canadian market, which we plan to launch in April,” said Cecillon. “We’re also working on a whole new dinner program, with a focus on healthier options as we’ve heard from our customers that they want more health-conscious choices.”
Denny’s commitment to quality ingredients also sets it apart. “85% of our product is sourced from Canada,” Cecillon said. “We aim to procure as much product from Canada as possible, though we know it’s a challenge with produce, especially during the winter months.”
While many diners are stereotyped as “greasy spoons,” Cecillon emphasized that Denny’s takes great pride in the quality of food it serves. “We’re committed to offering high-quality food, and we want Canadians to know that Denny’s is a great choice if you’re looking for quality.”
As the Canadian market continues to evolve, Denny’s is dedicated to providing customers with a welcoming experience and a fresh take on the diner tradition. With its ongoing expansion and menu innovations, Denny’s is set to become a go-to destination for breakfast, lunch, dinner, and late-night cravings across the country.
About Denny’s Canada
Denny’s has been a staple of Canadian dining since 1970. Known for its all-day breakfast and classic diner fare, Denny’s is committed to delivering quality meals and a welcoming atmosphere. The brand operates 72 locations across Canada and continues to expand with new openings and renovations.
