Adyen, a leading global payments platform, has unveiled a groundbreaking solution that makes charitable donations as easy as tapping a credit card.
With the launch of its new donation feature, shoppers at participating retailers in Canada can now seamlessly donate to over 200 charities while making purchases in-store or online. By adding a simple prompt at the point of sale, Adyen is streamlining the donation process for consumers, making it easier than ever to support causes they care about without the need for cash or separate transactions.
The initiative, which already includes major retail partners like Uniqlo, H&M, and GDI (Groupe Dynamite Inc), aims to eliminate the clunky donation process often encountered by consumers.
By integrating charitable giving directly into the payment flow, Adyen ensures that every donation is processed quickly and securely, with funds going directly to the charity’s bank account—bypassing the retailer’s books entirely.
The platform also absorbs the associated transaction fees, ensuring that 100% of the donation reaches the intended cause.
In addition to benefiting consumers and charities, the new feature offers significant advantages for retailers. With over 300 stores in Canada using Adyen’s payment terminals, the solution helps retailers streamline their operations by reducing the administrative burden of managing and transferring donations.
As Sander Meijers, Adyen’s Country Manager for Canada, explains, it’s a triple win—benefiting the consumer, the charity, and the retailer, with a simple, efficient, and impactful giving experience.
“Garage and Dynamite are fixtures in malls across North America and demonstrate seamless consumer experience at every touch point,” said Meijers. “There is a great opportunity in Canadian retail right now to enhance the consumer experience and we’re excited to be the partner to help brands deliver elevated experiences, leveraging solutions from unified commerce to giving.”
The Montreal-based fashion house that operates retail stores and digital experiences under two banners: Garage and Dynamite, is now live with Adyen’s Giving product.
Giving enables GDI to engage its customers with local causes and their existing non-profit partners, and respond quickly to timely causes. For example, the campaign to raise funds for Americares to support communities impacted by the LA fires went live within 24 hours. GDI saw 3.5 per cent of their customers donate to Americares through Adyen Giving, well above the platform’s two per cent average engagement.
“Charitable giving has always been part of our brand DNA, but Adyen’s Giving product has made the process seamless and agile. The process of onboarding a charitable partner and going live with a campaign through Giving is quick and effortless, empowering our team to be more ambitious with our fundraising goals and respond quickly to our community’s needs,” said Donna Lutfy, Special Advisor, ESG, at GDI.
“Adyen’s innovative solutions and Giving product are crucial to advancing our ESG goals and helping us remain a leader in the ever-evolving retail landscape. This collaboration is a key step forward in our commitment to providing fashion that aligns with the expectations of our customers.”
For the month of March, Dynamite is partnering with Dress for Success Canada Foundation to collect donations at checkout in all of its Canadian stores.
“Our partnership with Dynamite and the generous support of their customers help provide women and non-binary individuals across the country with pre-employment and job retention support. This includes professional clothing, resume assistance, interview prep, career coaching, access to resources, peer support, and skills workshops – giving them the tools to enter and thrive in the workforce,” says Catherine Curtis, CEO of Dress for Success Canada Foundation. “We thank Dynamite and their customers for ensuring that those who need it most can find meaningful employment and become independent contributors to their communities, families, and country.”
Meijers said Adyen with its smart payment technology wondered if it could make a donation to charity flow seamless.
“Customers are already paying for their purchases through our terminals, so adding a prompt with a quick and easy option to donate makes the process more convenient,” he said.
“Adyen is solving the problem on two ends. As a consumer, it’s easier to donate – I just bought my sweater, and then I can tap on one button to make a donation. And for the retailers, it eliminates the administrative burden of splitting up the payment between the purchase and the donation, then wiring the donation amount to the charity, which often takes up to 90 days.”
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