Big Rock Brewery is turning 40 years old and marking the milestone with a bold rebrand, a recommitment to its Alberta roots and the return of its legendary Barn Burner concert in Calgary.
As pioneers of Alberta’s craft beer movement, Big Rock is once again focused on what matters most: Great beer, great people and great community experiences, said the company.
“Founded in 1985, Big Rock helped spark a beer revolution in Alberta. Forty years later, that same pioneering and innovative spirit still drives the brewery forward. This summer, Big Rock’s refreshed look and renewed focus will be on full display at some of Alberta’s most beloved festivals,” it said in a news release.
“We are proud to unveil the next chapter of our journey – a bold and sharper new look, and our unforgettable commitment to creativity,” said David Kinder, CEO, Big Rock.
“Our rebrand is more than a facelift, it’s a celebration of our uniquely Albertan identity, and a commitment to continue our legacy of bringing the best of Alberta to beer drinkers, whether that’s through beer, culture or community. What’s new? – a refreshed logo and design, exciting new beer launches, and a brand story that reflects our roots, spirit, our story and bold vision for the future.
“It was time for our outside to match what we’ve always stood for on the inside. There is a lot more to come from Big Rock, we are just getting started.”
Big Rock said the updated packaging and visual identity are inspired by Alberta’s rugged landscape, with the glacial erratic replacing the traditional rooster as Big Rock’s primary icon. It reflects timelessness, strength and a deep sense of place. Big Rock has also streamlined its beer portfolio to five core beers representing the perfect balance of heritage and innovation.
“Our new look is a reflection of who we are: rooted in craft, proudly Albertan, and passionate about culture,” said Brad Goddard, Vice-President of Business Development & Government Relations at Big Rock. “From brewing great beer to bringing people together through music and festivals, we’re doubling down on what Big Rock has always done best: showing up for our community.”
As part of its ongoing commitment to community and to celebrate its 40th anniversary, Big Rock said it is bringing back Barn Burner, a one-day music festival that transforms the Calgary brewery into a vibrant hub of live music, cold beer, and good times.
Barn Burner details:
- When: September 13, 2025 – 3:00 p.m. to 9:00 p.m.
- Where: Big Rock Brewery (5555 76 Ave SE)
- Who: This year’s event features an all-Canadian lineup. Headlined by Juno Award winner Matt Mays and acclaimed artist Daniel Romano.
- Tickets: Available here
Big Rock said it will also continue its long-standing support for the Edmonton and Calgary Folk Music Festivals. Festival-goers can enjoy Big Rock brews throughout both events thanks to all-site licensing allowing attendees to take their brews from the beer gardens to any of the Folk Fest stages.
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