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Walmart Canada’s annual spring campaign raises $6.5 Million to support Children’s Hospitals nationwide (Video)

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Walmart Canada employees and customers raised $6.5 million for Children’s Miracle Network during the recent annual spring fundraising campaign which supports children’s hospitals and makes a real difference in the lives of young patients and their families.

Walmart Canada said it kicked off the campaign with a $1 million donation, underscoring its unwavering commitment to the communities it serves. Running from May 8 to June 1, the campaign helped children and families who rely on specialized care. Every dollar raised through the campaign went directly to the nearest children’s hospital foundation, funding cutting-edge research, life-saving equipment and family-centred care initiatives.

This partnership, which has flourished for over 30 years, has seen Walmart Canada and its customers raise more than $230 million, ensuring children’s hospitals can continue to provide the best possible care for kids in their communities, said the retailer.

Adam Starkman
Adam Starkman

“Canada’s children’s hospitals are stronger because of Walmart Canada’s associates and customers,” said Adam Starkman, President and CEO of Canada’s Children’s Hospital Foundations. “Year after year, their commitment brings real change to children’s hospitals across the country, providing young patients the specialized care they need.”

Rob Nicol
Rob Nicol

“We’re incredibly honoured to make an impact on children’s health and help kids get the care they need to live better,” said Rob Nicol, Vice President of Communications and Corporate Affairs, Walmart Canada. “Our associates and customers are the heart of this campaign and their dedication to supporting children’s hospitals is truly inspiring.”


Walmart said this year’s spring campaign featured inspiring patient stories, highlighting the real-life impact of donor support. One such story is that of Jack, a Champion from Children’s Hospital Foundation of Manitoba. Thanks to donor-supported surgical equipment, research, and ongoing care, Jack is receiving the best possible care at Manitoba’s only children’s hospital. To learn more about Jack’s journey:


Walmart Canada has more than 400 stores nationwide serving 1.5 million customers each day. Walmart Canada’s flagship online store, Walmart.ca is visited by more than 1.5 million customers daily. With more than 100,000 employees, Walmart Canada is one of Canada’s largest employers and is ranked one of the country’s top 10 most influential brands. Walmart Canada’s extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart Canada has raised and donated more than $850 million to Canadian charities.

Children’s Miracle Network raises funds and awareness for 170 member hospitals, 13 of which are in Canada. Donations stay local to fund critical treatments and healthcare services, purchase pediatric medical equipment, and support research. Its various fundraising partners and programs support its mission to save and improve the lives of as many children as possible. Visit the Children’s Miracle Network website to learn more about its cause. In Canada, Children’s Miracle Network is managed and operated by Canada’s Children’s Hospital Foundations®.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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