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Purdys enters new retail channels for 1st time amid increased national demand

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Canadians are seeking out more Canadian brands, and chocolate is no exception. Purdys Chocolatier, a Canadian-owned and operated chocolate brand since 1907, has seen a dramatic 200%+ increase in online traffic from Canadian search queries and significant sales growth. To meet increasing demand, and the 93% of Canadians who say they want grocery stores to promote Canadian products, Purdys has partnered with Save-On-Foods to bring their Canadian-made chocolates to 131 Save-On-Foods locations across Western Canada (BC, AB, MB and SK) and Yukon.

This partnership marks a milestone for Purdys, which has exclusively sold their products to
customers through their over 80 retail stores and online, said the company on Tuesday.

Lawrence Eade
Lawrence Eade

“While many Canadian brands are emphasizing their heritage amidst this Buy Canadian movement, Purdys Chocolatier’s growth has been remarkably organic, driven, I believe, by our history, reputation for quality chocolates and Canadians’ inherent recognition of us,” said Lawrence Eade, President of
Purdys
.

“This heightened interest made it a natural decision to explore new retail avenues, allowing Purdys Chocolatier to be present in even more communities across Canada.”

Four of Purdys best-selling chocolates will be available at Save-On-Foods locations. The company described them:

Dark Mint Meltie Bar – A classic since the 1960s, the Dark Mint Meltie Bar is a fan favourite with its smooth dark chocolate, melting away to reveal a refreshing burst of mint. Made with sustainable cocoa.
Milk Peanut Butter Bar – Creamy milk chocolate meets a smooth, nutty peanut butter blend. This perfectly portioned bar is made for those moments when you need something rich and satisfying. Made with sustainable cocoa.
Milk Hedgehogs, pack of 3 – The iconic Hedgehogs are a creamy, extra-nutty hazelnut gianduja enveloped in a smooth milk chocolate shell. Made with sustainable cocoa.
Milk Salted Butter Toffee Bar – A delightful balance of sweetness and saltiness in a bar that’s a perfect blend of creamy milk chocolate and crunchy salted butter toffee bits. Made with sustainable cocoa.

Jamie Nelson
Jamie Nelson

“We are absolutely thrilled to announce that select Save-On-Foods stores across Western Canada will
now offer a variety of Purdys chocolates,” said Pattison Food Group president Jamie Nelson.

“Both brands have a rich history in Canada dating back more than 100 years. At a time when Canadians are
looking for unique, Made in Canada products, we are proud to bring this iconic brand to our customers.”

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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