Saje Natural Wellness, a leader in North America for 100% plant- powered essential-oil remedies, has announced Ulta Beauty as the brand’s first-ever national retail partner.
The brand’s bestsellers are now available in 200+ Ulta Beauty stores across the U.S, as well as online at ulta.com. The partnership underscores Ulta Beauty’s continued commitment to the fast-growing wellness space as a strategic priority, creating a natural fit as they bring Saje Natural Wellness’s functional, plant-based solutions to millions of new guests nationwide.
“At Ulta Beauty, we’re committed to evolving with our guests and bringing forward the most innovative, trusted solutions in wellness,” said Laura Beres, vice president of wellness, Ulta Beauty.
“We’re thrilled to be the exclusive retail partner for Saje Natural Wellness and to welcome them into The Wellness Shop at Ulta Beauty. As a category leader in essential oil-based remedies, Saje Natural Wellness brings a differentiated, plant-powered approach that complements our growing wellness assortment in a truly unique way. Their high-quality, efficacious formulas tap into the proven power of essential oils to support sleep, stress relief, pain management and more – helping our guests feel good from the inside out.”
As a pillar brand within The Wellness Shop at Ulta Beauty – the retailer’s dedicated destination for holistic wellbeing – Saje Natural Wellness will be featured prominently in participating locations across the wellness wall, rolling out to 50 additional stores later this year, becoming available in over 250+ Ulta Beauty stores by the end of 2025, according to a news release.
This partnership signals a strategic shift for the brand as it deepens its investment in the U.S. market. With an increased focus on retail partnerships, media visibility, and influencer collaborations, Saje Natural Wellness is laying the groundwork for long-term growth and establishing a more substantial footprint in the U.S. wellness space – making functional wellness more accessible to people across the country, it said.
“As Nature’s Farmacy, Saje Natural Wellness’s 100% plant-powered remedies are proven, safe and effective solutions for pain, sleep, stress and more. Their mission is to empower everyone to live their life to the fullest, naturally, with products designed to fit seamlessly into routines. Backed by science and rooted in century-old traditions, Saje Natural Wellness’s cruelty-free products are blended to perform without artificial fragrances, parabens, SLS, and other harmful chemicals,” according to officials.
“For over three decades, Saje Natural Wellness has redefined the wellness space by championing the power of 100% natural remedies for the mind, body, and spaces. With a deep understanding of individual needs, the brand delivers purposefully crafted, plant-based solutions that support physical, mental, and environmental well-being helping people feel better, naturally.”
Saje Natural Wellness will be launching at Ulta Beauty with 48 products.
“At Saje Natural Wellness, our mission has always been to connect people to the healing power of plants through 100% natural, proven remedies,” said Barbara De Laere, CEO of Saje Natural Wellness. “We believe wellness should be accessible to all, and Ulta Beauty’s unmatched reach and commitment to discovery make them the ideal partner to help us do just that. This partnership marks a pivotal first step in our long-term U.S. expansion strategy as we bring our plant-powered solutions to more people than ever before.”
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