What began as a homemade baby food side hustle is now growing into a full-scale children’s brand. Bellybees, a Canadian company founded by Ro Wijewickrama, is expanding beyond the baby aisle with a brand-new line of screen-free learning kits, storybooks, craft sets, puzzles, and flashcards—designed for children from birth to 12 years old.
Rooted in early childhood development and meaningful parent-child connection, Bellybees aims to bring magic, creativity, and calm to everyday routines.
The new product line includes:
- Starter + Back-to-School Kits – Age-tailored kits packed with tools and activities that support milestones and school readiness.
- Craft Kits – Creative, hands-on fun designed to build fine motor skills and spark imagination.
- Storybooks – Heartfelt, inclusive stories that encourages children to read and build imagination.
- Puzzles & Games – A new category focused on logic-building, screen-free play for all ages.
- Expanded Flashcard Range – New themes and age levels to encourage learning through play from babyhood to the tween years.
“This next chapter is about more than just products—it’s about creating meaningful moments between parents and kids,” said Wijewickrama. “We want to make childhood magical, manageable, and deeply connected.”
Bellybees said it continues to support families from baby’s first bites to big kid milestones with tools that blend fun and learning into everyday life. Whether it’s a story before bed or a puzzle on a rainy afternoon, Bellybees encourages joyful, hands-on discovery.
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