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Elite Franchise Canada Partners with Canadian Franchise Association

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Elite Franchise Canada and the Canadian Franchise Association (CFA) have launched a new media partnership designed to elevate visibility, education, and support the franchise community across Canada.

As part of this collaboration, the CFA has officially become the Official Awards Supporter of the EF100 National Awards Program, strengthening the credibility and recognition of one of Canada’s most prestigious franchise rankings. The EF100, with entries now open, celebrates the top franchise brands in the country, spotlighting innovation, leadership, and impact across the entire industry, according to a news release.

Scott English
Scott English

“We’re genuinely excited about this new partnership with the Canadian Franchise Association,” said Scott English, CFE, Global Director at Elite Franchise Canada. “As the national voice of franchising in Canada, the CFA brings incredible insight, reach, and credibility to the EF100 program, and having them on board as our official Awards Supporter is a real milestone. Together, we’re building something meaningful for the Canadian franchise community, and this is just the beginning. Let’s raise the bar, celebrate what’s great, and help more brands get the recognition they truly deserve.”

Sherry McNeil
Sherry McNeil

“The CFA is committed to championing franchising as a leading force in Canada’s economy,” said Sherry McNeil, President & CEO of the Canadian Franchise Association. “We are excited to align with Elite Franchise Canada and support the EF100 Awards, to recognize the outstanding contributions of diverse franchise brands and provide them with the exposure and recognition they rightfully deserve.”

The collaboration between Elite Franchise Canada and the Canadian Franchise Association underscores a shared commitment to advancing franchising in Canada. Together, the organizations will:

  • Strengthen industry collaboration and education
  • Provide greater exposure for franchise brands nationwide
  • Celebrate innovation, leadership, and the positive impact franchising has on the economy and within the communities they serve

The EF100 National Awards Program has quickly become one benchmark of excellence for the Canadian franchise industry, and with the CFA’s support, the platform is poised to deliver even greater recognition and opportunities for brands across the country, said officials.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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