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Midtown Saskatoon sees record sales, 4.3M visitors & new retailers in 2025

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The Midtown shopping centre in downtown Saskatoon is experiencing a standout year marked by record sales, rising foot traffic and a wave of retail activity. Three new retailers have opened their doors, five existing stores have undergone renovations, and more changes are coming in the new year. 

The shopping centre says annual foot traffic has grown to 4.3 million visitors over the past 12 months, an increase of 3.7% over the same period last year. Productivity per square foot reached an historic high of $826.23 in June of this year, a 12.5% increase from 2024. Overall sales volume for the centre has also increased significantly, up 11.07% from September 2024. Total sales for the centre are projected to reach $217 million by the year’s end, a $17 million increase year over year.

Tara Faris
Tara Faris

“We’re thrilled to welcome these dynamic new retailers to Midtown and to celebrate the outstanding sales achievements that reflect the strength of our retail community,” said Tara Faris, General Manager. “As we continue to evolve our tenant mix to better serve Saskatoon, we’re confident that this momentum will drive even greater growth and success in the years ahead.”

The mall said new retailers joining the mix and first to market in Saskatoon include Browns Shoes, JD Sports and Steve Madden. Relocated and/or renovated stores include Ardene, Bath & Body Works, Footlocker, Peoples Jewellers and Victoria’s Secret.

Coming soon to Midtown is Unique Bunny, a Korean and Japanese skincare retailer, the first to market in Saskatchewan, as well as Kiokii, Lovisa, Ukraine Pantry and Miniso. These new retailers join Midtown’s already robust tenant mix which include Saskatchewan’s only Victoria’s Secret, Pink, Aritzia, Michael Kors and MAC Cosmetics, it said.



Midtown is operated by Cushman & Wakefield, a leading global real estate services firm. Cushman & Wakefield is among the largest real estate services firms with approximately 53,000 employees in 400 offices and 60 countries.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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