IMGadgets, the Mississauga-based e-commerce company, is celebrating its 10th year in business with impressive growth across multiple product categories, including fitness, home living, and its flagship e-mobility segment where it holds about 60% market share in Canada.
“We literally started with one product, you know, hoverboard,” said Meenu Seda, CEO and co-founder of IMGadgets. “So it’s part of the e-mobility category. We started with e-commerce right off the bat. We were selling on our website and on different marketplaces. Since then, we have grown into a multi-category e-commerce company.”
Seda described IMGadgets as a “full-fledged e-commerce company” that handles all operations in-house, from its 25,000-square-foot warehouse in Mississauga to pick, pack, and shipping to consumers. The company currently employs over 25 staff, with plans to double warehouse space to keep pace with growing demand.
Everything sold by IMGadgets is online, with no current retail footprint, though Seda says they are exploring retail options. “At present, it’s 100% online,” she confirmed.
When asked why the company chose to launch and remain online, Seda explained, “Online seemed to be the most economical way of doing business. It’s a little expensive to open a shop and have everything there. So we decided, let’s just start selling online and see how that goes. It just never stopped for us.”
IMGadgets has also found success on emerging marketplaces like Temu, which launched in Canada recently. “We recently launched on Temu, about April this year,” Seda said. “Traction has been really good. To our own surprise, our flagship category, e-mobility, is one of the top-selling products today on Temu.”
She highlighted how Temu attracted a new and distinct customer base. “They brought in people who really want to buy on Temu. It did not take any share from other marketplaces; it just added to the revenue we are generating.”
Beyond sales, Seda praised the support Temu provides to sellers. “It’s a true partnership because they have really aggressive account managers and category managers who we are in touch with on a weekly basis. They help sellers sell products, and the marketplace plays a really big role in that.”
As IMGadgets looks ahead, Seda is optimistic about continued growth and maintaining its position in Canada’s e-commerce market. With its strong foothold in e-mobility and expanding multi-category offerings, the company’s decade-long journey demonstrates the power of digital retail.
“IMGadgets is one of many Canadian businesses finding success by reaching a broader customer base through Temu. We offer a low-cost channel for consumers to access a wide range of products and for sellers to connect with new shoppers,” said a Temu spokesperson.
- Temu is a global e-commerce platform connecting consumers with millions of manufacturers, brands, and business partners. Since launching in Canada in February 2023, Temu has been about making quality products affordable and accessible for everyone. The platform now operates in more than 90 markets worldwide.
- Temu fully opened to all Canadian sellers in February 2025 and has since rapidly expanded its network of local merchants. Sellers can list products across more than 600 categories, ranging from CDs and vinyl to furniture.
- Temu is helping local businesses grow and strengthen their market presence, and continues to invest significantly in tools and support—from personalized seller guidance through a dedicated team to partnerships with leading ERP providers that help sellers streamline operations and fulfillment.
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