The Spruce Meadows Masters Tournament, in Calgary, has long been recognized for world-class show jumping, but it also offers a standout destination for shopping, art, and culinary experiences. According to Krista Poffenroth, manager of exhibits at Spruce Meadows, this year’s event features the largest vendor showcase of the season.
At the heart of the marketplace is the Equi-Plex Shopping & Spirits area, which Poffenroth says includes nearly 100 unique vendors. The space combines artisan retail with a beer hall experience, offering visitors a diverse range of products, from handcrafted goods and apparel to gourmet food items.
Art also plays a central role at the tournament. Poffenroth notes that the Horizons Fine Art Pavilion includes 24 original artists, many of whom are based in Alberta. The pavilion is curated to celebrate locally created artwork and to connect attendees with the creative talent of the region.
Outside the main buildings, the grounds are filled with additional vendor spaces, creating a festival-style shopping atmosphere. Poffenroth explains that around two dozen more shops are located in various zones, including the hawker tents—large white tents where immersive setups like British and Scottish-themed retailers provide a cultural shopping experience. The Village Shops, a newer addition in recent years, offer even more variety, each hosting distinct vendors and small businesses.
Official Spruce Meadows merchandise is also available across multiple branded shops on-site. According to Poffenroth, these stores are located in Lower Plaza, Founders Plaza, in front of the Equi-Plex, and behind the Riding Hall. They feature Spruce Meadows-themed products, including collections celebrating the venue’s 50th anniversary.
In total, the event features approximately 165 unique vendors and artists. Poffenroth confirms that this is the largest vendor turnout of the year for Spruce Meadows, second only to its famous International Christmas Market. She says the exhibit program has grown significantly based on guest feedback and is designed to reflect both the equestrian lifestyle and the broader interests of Calgarians.
The guest experience extends beyond retail and art. Poffenroth adds that Spruce Meadows has expanded its food offerings by partnering with local food trucks and enhancing on-site restaurant options. The goal is to create a full-day experience for visitors—combining elite sport, shopping, art, and local cuisine in one unforgettable setting.
Related Retail Insider stories:
- Spruce Meadows expands year-round offerings with new Foxtrot restaurant (Photos/Video)
- Spruce Meadows International Christmas Market returns with new attractions, dining experiences
