The Tim Hortons Orange Sprinkle Donut fundraising campaign has returned to restaurants across Canada, with 100 per cent of proceeds going to support Indigenous organizations.
Funds raised through this year’s campaign will be donated to the Orange Shirt Society, the Gord Downie & Chanie Wenjack Fund, the Indian Residential School Survivors Society (IRSSS), Ulnooweg Education Centre, and in Quebec, the New Pathways Foundation.
“We’re proud to mark the fifth year of the Tim Hortons Orange Sprinkle Donut campaign and to continue supporting Indigenous organizations,” said Hope Bagozzi, chief marketing officer for Tim Hortons.
The campaign was launched in 2021 by a group of Indigenous Tim Hortons restaurant owners and has raised more than $4.4 million to date. Last year’s initiative generated over $800,000.
“Thanks to the generosity of our guests and the dedication of Tims restaurant owners across Canada, last year’s Orange Sprinkle Donut campaign raised over $800,000 — a powerful demonstration of how we can all come together to help make a difference,” said Bagozzi.
Shannon Henderson, chief operating officer of the Orange Shirt Society, said the campaign represents more than a financial contribution.
“We are deeply moved by Tim Hortons continued dedication to the Orange Shirt Society through the Orange Sprinkle Donut campaign. Your generosity is more than a donation — it’s a powerful act of reconciliation and remembrance. These contributions help us sustain meaningful programs that uplift Indigenous voices, educate communities, and support healing across generations. Thank you for standing with us and helping ensure that Every Child Matters,” Henderson said.
Sarah Midanik, president and CEO of the Gord Downie & Chanie Wenjack Fund, noted the campaign’s support is helping expand its reach to educators across the country.
“With support from the Orange Sprinkle Donut campaign, the Gord Downie & Chanie Wenjack Fund is reaching more than 9,500 educators from coast to coast to coast through our Legacy Schools program, providing educators with the educational tools and resources they need to teach the true history of residential schools and celebrate the strength and diversity of Indigenous knowledge, languages, and cultures,” said Midanik. “This year, as we commemorate the 10th anniversary of the Truth and Reconciliation Commission’s Final Report and 94 Calls to Action, Tim Hortons continued support enables us to broaden our reach and create meaningful opportunities for educators and students to respond to the Calls to Action.”
Angela White, executive director of the IRSSS, said demand for the organization’s services continues to grow.
“IRSSS is honoured to once again be a beneficiary of the Orange Sprinkle Donut campaign, and we are grateful to Tim Hortons and their guests across Canada for this generous support,” White said. “These contributions strengthen our ability to provide vital cultural, wellness, and crisis supports not only for Indian Residential School Survivors, but also for families living with the ongoing impacts of intergenerational trauma. The demand for our services continues to grow each year, and this partnership helps ensure we can reach more communities, including remote areas, with the healing resources they need today and for generations to come.”
Chris Googoo, chief operating officer of Ulnooweg Education Centre, said the support from Tim Hortons is helping build community connections for youth.
“Our partnership with Tim Hortons’ Orange Sprinkle Donut campaign helps us create spaces where Indigenous youth can grow together,” said Googoo. “These camps encourage confidence, culture, and connection, ensuring that Indigenous youth leave with stronger community ties and a brighter outlook for the future.”
Marie-Claude Cleary, general manager of the New Pathways Foundation, said the campaign continues to make a difference in Quebec communities.
“The New Pathways Foundation wishes to express its deep gratitude to the Tim Hortons family who, year after year, support First Nations youth with heart through this meaningful campaign,” Cleary said. “Thanks to this commitment, we are able to continue our mission and offer youth from First Nations communities in Quebec opportunities that truly match their dreams.”
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