Tim Hortons, the PWHL (Professional Women’s Hockey League) and Mattel, Inc. have launched new Barbie Tim Hortons PWHL Dolls, which are available at participating Tim Hortons restaurants across Canada and online now at TimShop.ca and PWHL Shops.
As part of a shared commitment to increasing access for girls in hockey, Tim Hortons will donate $5 to the Grindstone Foundation for every Barbie Tim Hortons PWHL Doll sold in participating restaurants and TimShop.ca, and the PWHL will match this with a $5 donation for each doll bought through its online store.
“Tim Hortons is incredibly proud of our hockey leadership in Canada including how our local restaurant owners collectively support 100,000 youth players in communities across the country every year through Timbits Hockey. We’re thrilled to be partnering with Barbie, Sarah Nurse, Marie-Philip Poulin and the PWHL on the new Barbie Tim Hortons PWHL Dolls and we’re proud that each doll sold at a Tims restaurant and at the PWHL Shop will result in a donation to the Grindstone Award Foundation to help break down financial barriers for girls who want to play the sport,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons.
As the most diverse doll line on the market, Barbie is continuing to empower young children to unlock their limitless potential. Studies show that girls who are involved in team sports are more likely to believe they are smart enough for their dream career, have high opinions on their abilities and competencies, increased leadership aspirations and enjoy higher levels of self-confidence.
The two Barbie Tim Hortons PWHL Dolls are inspired by members of Team Barbie and PWHL superstars Sarah Nurse and Marie-Philip Poulin, who were recognized as Barbie role models in 2020 for being trailblazers on the ice and breaking down barriers for women in hockey. Each Barbie doll comes with a Tim Hortons PWHL hockey jersey, hockey stick, helmet and skates and can be purchased for $34.99.
There are more ways for fans to celebrate the launch of the Barbie Tim Hortons PWHL Dolls, including:
- Tims Rewards members who purchase a doll from a Tims restaurant will also be entered for a chance to win an exclusive PWHL game day experience. For more details and contest information, visit timhortons.ca/hockey-barbie.
- The Barbie PWHL Donut — a yeast ring donut dipped in white icing and topped with pink sprinkles — and Barbie Pineapple Dragon Fruit Quenchers will also be available at participating Tims restaurants.
- The Tims Barbie Hoodie is available at TimShop.ca.
“Our goal is to inspire the next generation of hockey players by bringing these Barbie dolls to life in partnership with Tim Hortons and the PWHL. Barbie has a long-standing partnership with Tim Hortons, built on a shared commitment of inspiring young hockey players. Now, with Barbie as an official partner of the PWHL in Canada since its inaugural season, it was a natural next step to bring together brands with a common goal. These Barbie dolls reflect our commitment to championing the belief that a girl can be anything she wants to be — including a hockey player — in and outside of the playroom,” said.
Tara George, General Manager at Mattel Canada.
“We’ve heard from fans across the league that they’re eager to see Barbie Tim Hortons PWHL Dolls, making this collaboration with Tim Hortons and Barbie an ideal fit. We’re especially proud that this initiative also makes a meaningful impact, as the Grindstone Foundation continues to transform the lives of girls across Canada by helping to remove barriers and create more opportunities for the next generation of players,” said Amy Scheer, Executive Vice President of Business Operations at the PWHL.
“We’re incredibly grateful to Tim Hortons and the PWHL for their generous support, and for teaming up with Mattel to champion the growth of girls’ hockey across Canada. As a national charity, we’re proud to partner with organizations that not only support gender equality in sport, but understand that when girls are given the chance to play hockey, they gain confidence, build resilience, and grow into future leaders. This collaboration will help more girls access the game and discover all that Grindstone has to offer,” said Danielle Bell, President of the Grindstone Award Foundation.
The Grindstone Award Foundation is a registered Canadian charity that provides financial assistance to female hockey players under the age of 19 who want to play hockey but are unable to due to financial barriers. Founded in 2014 in Kelowna, British Columbia, Grindstone awarded its first grant in 2015, and has since gone on to provide over $140,000 in financial assistance towards registration fees to female players all across Canada. Funded entirely through generous donations from the public, Grindstone believes that all girls should have equal opportunity when it comes to playing the game they love. Their mandate is to help grow the game of hockey by supporting diverse Canadian families from coast to coast to ensure the sport is accessible for all female players.
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