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Dilawri opens Genesis flagship in Vancouver

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Dilawri Group of Companies has opened Genesis Downtown Vancouver, the first stand-alone Genesis dealership in British Columbia and the province’s inaugural facility built to the brand’s Genesis Retail Experience (GRX) standards.

Located at 1718 West 3rd Avenue, the 15,000-square-foot facility is now open and welcoming customers. According to the company, the newly-constructed sales and service centre represents a significant step in expanding the Genesis footprint in Western Canada.

The GRX-designed facility spans multiple levels and features a modern, transparent aesthetic inspired by Korean architectural elements. Highlights include a double-height, light-filled showroom with space to display three vehicles, eight service bays across two floors, and an enclosed delivery and customer parking area.

“Genesis Downtown Vancouver reflects a transparent, modern look and modularized platform–emphasizing beauty, simplicity, and an inviting atmosphere for today’s luxury buyer,” the company stated.

As a GRX location, the new dealership is integrated with Genesis’ omni-channel retail model. Customers can access Genesis at Home services such as at-home test drives, valet service pick-up, and online transactions.

Kofi Asante
Kofi Asante

“Our team is proud to serve the Vancouver community from this beautifully designed space,” said Kofi Asante, general manager of Genesis Downtown Vancouver.

“Located in the heart of the city’s luxury automotive corridor, this facility was purpose-built to deliver an elevated and personalized guest experience. Whether guests visit us in person or take advantage of our Genesis at Home services, they can expect modern convenience, exceptional hospitality, and a seamless path to ownership.”

The facility also includes guest lounges—both open and private—featuring a vaulted canopy, lounge tables, and a self-service beverage bar.

“The service area features eight bays over two floors and is designed to meet Genesis EV Lab standards, ensuring readiness for the next generation of premium EVs,” the company said.

Ajay Dilawri, co-founder of Dilawri, said the opening underscores the group’s continued investment in the Genesis brand.

“We’re proud to support the continued growth of the Genesis brand in Vancouver through this exceptional new facility,” said Dilawri. “Genesis Downtown Vancouver reflects our shared commitment to thoughtful design, premium service, and delivering the elevated purchase and ownership experience the brand is known for.”

In addition to this new location, Dilawri also operates Genesis Regina in Southern Saskatchewan.

Founded in 1985, Dilawri is Canada’s largest automotive group, with more than 4,000 employees and 85 franchised dealerships across Canada and the United States. The company represents 38 automotive brands and has donated millions to charitable causes through the Dilawri Foundation since 2002.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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