More than 80 Firehouse Subs restaurants across Canada will host Touch-the-Truck events on Saturday, Oct. 4, as part of National Fire Prevention Week.
The bi-annual event invites families to interact with first responders, climb aboard fire trucks and emergency vehicles, and learn about fire safety. According to Firehouse Subs, the initiative aligns with the brand’s mission of supporting public safety and local heroes.
“Firehouse Subs is more than just great food. It’s a brand built on supporting first responders and ensuring they’re equipped with the best tools possible to safely and effectively perform their jobs,” said Sam Gallant, general manager, Firehouse Subs Canada. “With these events, we hope to bring communities together to champion hometown heroes and give our guests the chance to learn about critical fire safety precautions that can make a real difference.”
The Touch-the-Truck campaign will be led by Kevin Wendt, a Canadian navy veteran, active firefighter and former contestant on Bachelor in Paradise Canada and The Traitors Canada. In 2019, Wendt’s fire station received a grant from the Firehouse Subs Public Safety Foundation of Canada for a drone with thermal imaging and smoke alarms.
“Knowing what to do in the event of a fire is critically important,” said Wendt, who is serving as the Firehouse Subs Touch-the-Truck ambassador. “That’s why I’m so proud to be partnering with Firehouse Subs on their upcoming Touch-the-Truck campaign – an event that not only allows communities to meet real life firefighters, but sends them home with simple fire safety tips that can save lives.”
The event is part of the brand’s broader commitment to public safety through the Firehouse Subs Public Safety Foundation of Canada. To date, the foundation has donated more than $5 million in lifesaving equipment to first responders and public safety organizations across the country.
In addition to the October 4 events, Firehouse Subs restaurants will sell $2, $5 and $10 anniversary medallions throughout First Responders Month to raise funds for the foundation.
A list of participating Touch-the-Truck locations is available at firehousesubs.ca/touchthetruck
More from Retail Insider:
