Swedish outdoor brand Peak Performance is expanding its Canadian retail footprint with the opening of a new store in downtown Vancouver on November 29. The 4,000-square-foot location at 813 Burrard Street will mark the brand’s second store in the city, following the success of its Kitsilano concept store, which debuted in December 2023.
The new space, located in the former Arc’teryx store, is positioned within one of Vancouver’s busiest retail corridors. The opening highlights Peak Performance’s growing investment in the Canadian market and its commitment to connecting with consumers who value outdoor adventure and modern Scandinavian design.
“While the Kitsilano store was introduced as a ‘concept store,’ the new Burrard Street location takes things a step further. This isn’t just a commercial expansion, it’s a statement,” said Marcus Grönberg, Vice President of Global Expansion for Peak Performance. “Burrard represents a bold step forward for our brand in North America, offering guests the most immersive Peak Performance experience to date.”
Scandinavian Brand Expands in Canada’s Outdoor Retail Capital
The Peak Performance Vancouver store will offer an expanded product selection, including technical apparel for skiing, hiking, mountain biking, and everyday use. The Burrard Street location will also feature more colour options across the brand’s most popular lines, reflecting demand from both local and international customers.
Located steps from the Vancouver Art Gallery, the store joins a stretch of high-traffic retail that includes several premium outdoor and lifestyle brands. Burrard Street continues to attract brands seeking visibility among the city’s active, style-conscious shoppers.
In addition to its two Vancouver stores, Peak Performance operates its North American headquarters in North Vancouver, which serves as a base for regional expansion and local brand engagement.
“Our aim not only in North America but also globally is to be recognized as a leader in technical outerwear at the intersection of performance and style,” said Grönberg. “The city of Vancouver, especially the welcoming Kitsilano community, has embraced us from day one. Thanks to the incredible response, we’re proud to expand with a second location. Surrounded by mountains and just a short distance from Whistler, Vancouver is a natural home for our brand and our commitment to peak performance.”
Scandinavian Design and Community Experience
The new Peak Performance Vancouver store will reflect the brand’s Scandinavian design principles, featuring bright interiors, light wood finishes, and minimalist visual displays. The design is intended to create a calm and functional space that balances aesthetics with performance-driven storytelling.
The store also aims to serve as a local hub for outdoor enthusiasts. Guests will receive technical guidance and personal advice from brand ambassadors, and the store will offer free repair services as part of Peak Performance’s sustainability commitment. The company plans to host a variety of in-person events, workshops, and community activations that celebrate the outdoor lifestyle at the core of the brand’s identity.
The Burrard Street store will be open Monday through Saturday from 10 a.m. to 8 p.m. and Sundays from 10 a.m. to 7 p.m.
To mark the opening, Peak Performance will host a rail jam event on the steps of the Vancouver Art Gallery on December 7, 2025. The outdoor event will celebrate the brand’s connection to mountain sports and Vancouver’s strong skiing and snowboarding culture. Further details about the event are expected in the coming weeks.
Arc’teryx and Roots Realign Along Burrard and Robson
The arrival of Peak Performance at 813 Burrard follows a reshuffling of major outdoor and lifestyle retailers in the area. Arc’teryx, which previously occupied the space, has relocated to a new flagship at 1001 Robson Street, at the northwest corner of Burrard and Robson. The new location, in the former Roots flagship, nearly doubles Arc’teryx’s retail footprint and enhances its capacity to host immersive, experience-driven retail programming.
Roots, which operated at Burrard and Robson for nearly 30 years, relocated earlier in 2025 to a new concept store at 919 Robson Street, near Robson Square. The new Roots store combines spaces formerly occupied by Peloton and Tesla, positioning the brand within a modernized retail environment designed to enhance customer interaction.
These moves underscore the continued transformation of Vancouver’s Burrard-Robson corridor, where brands are investing in larger, more experiential stores to meet consumer expectations for design, sustainability, and engagement.
Strengthening a Global Outdoor Legacy
Founded in 1986 in Åre, Sweden, Peak Performance was created by skiers Stefan Engström, Peter Blom, and Christer Mårtensson, who wanted technical ski apparel that combined functionality with clean Scandinavian style. The brand quickly gained recognition across Europe and later expanded globally, known for its advanced materials, ergonomic construction, and timeless design.
Today, Peak Performance is part of Amer Sports, a global sporting goods group owned by Anta Sports, which has helped accelerate its international growth. The company’s commitment to sustainability remains central to its philosophy, with continued investment in eco-friendly materials, reduced waste, and long-lasting product design.
Peak Performance’s product range includes outerwear, base layers, and lifestyle pieces for skiing, hiking, golf, and urban use. The brand’s reputation for balancing style and performance has made it a preferred choice for athletes and outdoor enthusiasts who value versatility and craftsmanship.
