DUER, the Vancouver apparel brand behind Performance Jeanswear, has expanded its Calgary presence with a second retail location at CF Market Mall. Open from November 1 through spring, the new space offers a range of men’s and women’s apparel just in time for the holidays.
Hot on the heels of new store openings in Victoria, San Francisco, and Portland, the Market Mall pop-up is part of the retailer’s ongoing retail expansion strategy as the brand explores new ways to connect with communities and make its products more accessible across North America, said the retailer.
“Retail has always been part of our DNA. We love getting people into our product because once they try on a pair of DUERs, they instantly understand what makes them different. Pop-ups give us the flexibility to test, learn, and create more of those in-person moments that bring the brand to life,” said Gary Lenett, company Founder.
“Calgary has been one of our strongest communities from the start, so a second location here feels like a natural next step. We’re bullish about retail and the role it plays in our growth strategy. And less serious but just as true, we’re on a mission to help people live more effortlessly, and the best way in is to get more people in pants.”
Grounded in the belief that performance apparel should never compromise on style, the company said it designs for effortless living – infusing heritage fabrics like denim, canvas, and twill with technical features such as stretch, temperature control, and a signature gusset in the men’s collection. The result is clothing built to move and made to look great.
More from Retail Insider:
DUER opens 1st store in San Francisco, ushers in a new era of denim (Photos)
DUER opens 1st standalone store in Victoria, expanding West Coast retail presence (Photos)
