Canadian performance apparel brand DUER has opened its first standalone store in Victoria, BC, marking a continued expansion of its retail footprint across North America.
Located at 584 Johnson Street, the 2,500-square-foot space brings DUER’s signature blend of style, comfort, and performance to a city known for its balance of urban energy and outdoor lifestyle, said the company.
“Victoria strikes a great balance between city life and the outdoors. People here care about clothing that looks good and performs, whether that’s downtown or on the trails, and that’s exactly what I had in mind when I started the brand,” said Gary Lenett, Founder of DUER. “It’s been one of our strongest communities since day one and being just a short trip from our home in Vancouver, opening here feels especially meaningful.”
Joining a community of leading lifestyle brands including Arc’teryx, Patagonia, and Fjällräven, the new DUER store will feature its full men’s and women’s collections. With a strong local following built through retail partners such as Robinsons Outdoors, Outlooks Victoria, and MEC, the launch represents a meaningful expansion of the brand’s presence in the city, said the company.
To celebrate the opening, DUER will host a Grand Opening Weekend from Friday, July 18 to
Sunday, July 20, featuring live performances by local musicians, complimentary drinks from nearby
craft beverage partners, and exclusive giveaways. Store hours are Monday to Saturday, 10 a.m.–7
p.m., and Sundays, 10 a.m.–5 p.m. For more information, visit: duer.ca/pages/victoria.
Recently, DUER announced the launch of DUER Europe alongside an ambitious retail expansion plan across North America.
Following a decade of success in Canada and the U.S., the brand said it has launched in Europe through a strategic partnership with Hectic Europe, and is continuing to scale its retail presence, with new branded stores in North America opening in Victoria, Portland, and San Francisco.
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